Life, 1918-04-18 · page 14 of 40
Life — April 18, 1918 — page 14: what you’re looking at
What you’re looking at
This page announces a Life magazine contest inviting readers to submit titles for the featured photograph—an airplane in an unusual position with figures nearby, apparently depicting some kind of accident or mishap. The main illustration labeled "Damaged Goods" (lower left) appears to be a satirical cartoon about poor-quality or defective merchandise, showing figures examining or dealing with broken items. The contest offers $500 for the best title, with special prizes for soldiers and sailors. The detailed conditions specify titles must be 25 words or fewer and emphasizes this is a serious creative competition open to all readers, particularly military personnel. The "damaged goods" reference likely carries double meaning—both literal product quality and possibly social commentary typical of Life's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
634 Life’s Title Contest For the best titles to the picture on this page Lire will award prizes as follows: First Prize, . . $500.00 Second Prize, . $200.00 Third Prize, . $100.00 With Special Prizes for Soldiers and Sailors The contest will be governed by the following CONDITIONS Contestants are advised to read these con: ditions carefully, and to conform to them exactly. Lire cannot undertake to enter into correspondence of to reply to inquiries. By “best” is understood those titles which most cleverly and briefly de- scribe the situation shown in the pic- ture. No title submitted shall consist of more than twenty-five words. Hyphen- ated words will be counted as one. Contestants may send in more than one answer, but cach one must be on a separate sheet, with name and address plainly written. The contest is open to everybody. In case a prize is won by a Soldier or Sailor $100.00 extra will be added to the first prize, $50.00 extra to the sec- ond and $25.00 extra to the third. By the term Soldier and Sailor is meant anyone, no matter what the rank, in the uniformed forces of the United States DAMAGED GOODS U lisadaran Vi cig ey ea a PES. For the Best Titles to this Picture $800 will be given in Prizes government In case of any dispute as to the status of a winning contestant under these terms the Editors of Lire will be the sole judges. But a liberal interpretation will be placed on the conditions. The contest is now open. It will close at noon on May 6, 1918, no manu- scripts received after that time being considered, All manuscripts should be addressed to the Contest Editor of Lire, 17 West Thirty-first Street, New York. E: velopes addressed in any other way will not be considered. Envelopes must contain nothing but the competing title and the name and address of the send- er, plainly written, all on the same sheet. If you have anything else to say to Lire, send it in a separate letter. The Editors will not be responsible for + conditions on this page the loss of manuscripts. Contestants are advised to keep duplicate copies. No manuscripts will be returned. Titles may be original or may be a quotation from some well-known author, but in this case the source must he accurately given. It is not necessary to be a subscriber to Lire to be a contestant In case of ties the full amount of the prize will be given to each tying con- testant. The final award will be announced as carly as possible after the close of the contest. Of this due notice will be given. Checks will be sent simultane- ously with the announcements of the award. The earlier you send your title the better. In previous contests many ar- rived too late. comicbookseer