Life — April 18, 1918 — page 12: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 632 This page contains horoscopes for three men (Herbert Hoover, W. J. Bryan, and H. A. Garfield) based on their astrological signs. The satirical premise appears to mock these political figures by reducing their futures to zodiac predictions—a humorous commentary on their public personas and perceived limitations. Below is a cartoon titled "The Profiteer's Progress" depicting a wartime exchange between an Army Contractor and an Inventor about substitute materials. The contractor boasts of using "paper shoes" for months, while the inventor suggests paper as a substitute for an unspecified material. The satire targets wartime profiteering and the use of inferior substitute goods during WWI, mocking both industrial efficiency claims and commercial exploitation of wartime shortages.