Life, 1918-04-11 · page 4 of 44
Life — April 11, 1918 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The main image depicts an elegantly dressed woman in an ornate frame labeled "Paris" and "Dame Fashion," surrounded by decorative flourishes and small figures at the base. The "IF You Were in France, What Would You Do?" headline poses a rhetorical question whose answer—implied to be reading *Life*—appears on next week's cover. This is a marketing hook. The advertisement emphasizes *Life's* cultural sophistication and connection to Paris fashion, appealing to readers' aspirations for cosmopolitan taste. The text promotes subscriptions while noting that *Life* reaches American soldiers abroad—relevant context suggesting this dates to World War I era, when such patriotic messaging was common in advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IF You Were in France What Would You Do? The answer to this absorbing question is on the cover of next After you have made your princely subscription to the Third Liberty Loan, sent your check to the Red Cross and the Y. M. C. A. and bought another round of Thrift Stamps,—all of which can be done any morn- ing before cleven,—then we ad- vise you to buy a copy of this number of Lire, Or you might become a regular subscriber. If you do, not one word of complaint or carping criticism will you hear from us about it. Special jer \ Enclosed N find one Dol- (Canadian <1 34 Foreign end Lire bata tut wana) for three months to Open only to new subscribers; no sub \ scriptions renewed at this rate. N LIE West 31st Street, New York, 35 “\ One Year, $5.00. (Canad \ $5.52; Foreign, $6.04.) \ N Our soldiers and like Hire. Send them y yet, enter a subscription Subscriptions to Lire may: be sent to American soldiers abroad at American rates of postage if uldressed to them as members American Expeditionary of annual subserip. lions, postaxe included, for Cana- dian, British and_ other soldiers in the Allied armies, is $6.04. Several sample copies will be sent to any address on receipt of ten cents