Life, 1918-04-04 · page 37 of 40
Life — April 4, 1918 — page 37: what you’re looking at
What you’re looking at
This page contains two unrelated advertisements and a book review section typical of early 20th-century magazines. **Left side:** A Forhan's toothpaste ad uses a tree metaphor to explain gum decay (pyorrhea). Just as exposed tree roots cause decay, receding gums expose tooth bases to deterioration. The ad targets the common problem of gum disease affecting "four out of five people over forty," positioning Forhan's as a preventative dentifrice. The medical language ("tissue-structure," "scientifically polished") appeals to health-conscious readers. **Center/Right:** A W.L. Douglas shoe advertisement emphasizes that the brand name and retail price are stamped on every shoe's bottom—a guarantee of authenticity and value. The imagery shows a well pump and rural homestead, suggesting durability suitable for working families. Prices range from $3 to $8, positioning these as quality affordable shoes made in Massachusetts. **Bottom:** A "Books Received" section lists contemporary fiction and poetry, primarily from 1910s-1920s publishers, reflecting the magazine's literary coverage. No satirical cartoons appear on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ory ) ein the in’ the lext to xercise k. do him n—the © nose toa n, and wife, come sert, gold- ipany quar- chool him her's Russia to ing. He d photo ution” is sands of You can't m from a friend you have of things he midst Te went | ipported | ry front | parallel | , to fall ad ever | newsy nto the | found | Russian | it, as it > up a} ON oF Mustra- | r $2.00 ry Co, © City mazing me is ga prevent decay below the gum line — how? S the soil nourishes the nourish the teeth. And as the tree decays if you bare the tree-roots, so do the teeth decay if the gums shrink down from the tooth-base. This condition is common. It is known as Pyorrhea (Riggs’ Disease). Four outof five people who areoverforty | suffer fromit. Ordinarytooth- pastes will not prevent it. Forhan's Preparation | does preventit if used intime | and used consistently, So Forhan’s particularly pro- tects the tooth where decay is most defacing and easy— at the tooth-base which is unprotected by enamel. On top of this Forhan's preserves. gums in their pink, normal, vital condi- tion. Use it daily as a dentifrice and their firmed tissue-structure will vigor ously support the teeth They will not loosen. | Neither will the mouth prematurely flatten and age through receding gums. Further, your gums will neither tender-up nor bleed. | Gums and teeth alike will be ‘sounder, whole- somer, in fact—and your teeth will be scientifically polished, too. What ordinary toothpaste will ace complish thes? If gum-shrinkage has already set in, start using Forhan’s and consult a dentist immediately for special treatment. ‘3c and 55c tubes all Devgsiss FORHAN CO. 202 Sixth Ave. New York Send for Tral Tube Free | Books Received Fiction The House of Conrad, by ¥ Toben- kin, (Frederick A, Stokes Company $1.50.) A novel of a German-Amer family in New York The Hope Chest, by Mark Lee Luther (Little, & Co. $1.50) The ad- ventures of a millionaire’s son and a Brown shopgirl. Ninety-six Hours’ Leave, by Stephen McKenna (George HH, Doran Company, $1.35.) A cheerful tale of adventures in London. IV, E, Ford: A Biography, by J. D. Beresford and Kenneth — Richmond. (George H. Doran Company, $1.35.) The story of a revolutionary theorist. Rinconete and Cortadillo, by Miguel de Cervantes. Translated with an introduc- tion and notes by Mariano J. Lorente. (Four Seas Company, $1 The exem- plary novel of William and Williamina, by F Sterrett. (D. Appleton & Co. $1.40.) A story of a frustrated volunteer and a very small girl. U Teepee Neighbors, by Grace Coolidge. cisco, $1.00.) War verse by a Cali (Four Seas Company, $1.30.) Stories fornians and sketches of life on the resery Heart Songs: Verses for Christi _The Emerald of the Incas, \ Henty Weston Frost. (Richard C. Normand, (Duffield & C +. The Gorham Press, $1.2 story for children, translated from the of Bisa dies ee French. Our Girl: War . Poetry and Drama Be GIT er Disc. de boase Deas A Modern Phenix, by Gervé Baronti. wyscad Hempden Gordon.) (aha Lane (The Cornhill Company, $1.25.) A New Coninany. $4.00.) eres OF England problem pl. war work in E color. The Sout of America, by Robert M Wernaer. (Four Seas Company, $1 The Great Crime and Its Moral, by J. Patriotic poems and rhapsodies Selden Willmore. (George H. Doran The Divine Image, by Caroline Giltinan. Company, $2.00.) A collocation of docu- (The Cornhill Company, $1.25.) Lyrics mentary literature. with a Celtic flavor. Trapped i Black Russia. by Ruth The Binding of the Beast, by George + Pierce. (Houghton, Miftin§ Company, Sterling. (A. M. Robertson, San Fran- ) A series of letters. Keeping the house supplied with water from a nearby well was one of the numerous tasks W.L. Douglas was called upon to per- form while “bound out” peg- ging shoes, at the age of seven. ‘Copyright, W.L.Douglas Shoe Co. W L.DOUGLA “THE SHOE THAT HOLDS ITS SHAPE” $3 $350$4 $4.50 $5 $6 87 & $8) W. L. Douglas name and the retail price is stamped on the af bottom of every pair of shoes§ before they leave the factory. The value is guaranteed and ‘the wearer protected against high prices for inferior shoes. You can save money by wear- ing W. L. Douglas shoes. The best known shoes in the world. The quality of W. L. Douglas product is guaranteed by more than 40 years ex- perience in making fine shoes. The smart, stylesarethe leaders in the fashion centres , of America. ey are made in a well- equipped factory at Brockton, Mass. supervision of | \ \ N BOYS SHOE: Best 1a the Worl} y $3. $2.50 $ the highest paid, skilled shoemakers, under the direction and experienced men, all working with an honest dete: minationtomake the best shoes for the price that money can bi The retail prices are the same everywhere. They cost n¢ more in San Francisco than they do in New York. The: are always worth the price paid for them: CAUTION — efore you buy be and the retail price is side top facing. This is you: ure WL. Douglas na stamped on the bottom and the t 1 only protection against high prices for inferior shoes. BEWARE OF FRAUD. Sold by over 9000 shoe nttocallat W.L_Douglasstore,ask your local dei make. Write for booltlet, showing how to: dealers and 105 W.L_Douglas stores. If not conve! r forthem. Takenoo ordershoes by mail, postage fre Presid W. L. DOUG HOE CO. Ss 147 Spark St., Brockton, Mi Comicbooks.com