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Life, 1918-04-04 · page 3 of 40

Life — April 4, 1918 — page 3: what you’re looking at

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Life — April 4, 1918 — page 3: Life, 1918-04-04

What you’re looking at

This page is primarily **advertising rather than satire or editorial content**. The large headline "Why miss the Super Pleasures of Life?" introduces promotional material for two books: "Conscious Evolution" and "The Science of Life," published by Alois P. Swoboda. The two illustrated figures (appearing to be classical male and female nudes) are generic representations used to suggest health, vitality, and physical perfection—common tropes in early 20th-century wellness advertising. The text promises these books will explain "conscious evolution" and reveal secrets to overcoming life's problems, maximize pleasure, and achieve superior physical and mental health. This appears to be **pseudo-scientific self-help marketing**, typical of the era, rather than satirical content mocking any particular political or social target.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Eg eds Why miss the 539 Super Pleasures of Life? Why not enjoy yourself as others enjoy themselves who are more highly alive and who have super energy, super health, super vitality and super powers of every character, through conscious evolution? Why deny yourself the keenest of pleasures? Why miss the extreme joy of life? Why miss the super pleasures? f you cannot complete big tasks without feeling the need of rest afterwards; if you cannot be just as alert, as quick, as 3 energetic at bed time as you are in your freshest morning hour ; nnot resist and throw off the fatigue elements so that you are never compelled to rest or even let down in your activities of mind or body—it you cannot do these things you do not know what it is to live! You are ing golden treasures and golden pleasures, you are giving up at least one-half of your rightful proportion of joy, happiness, pleasure, health, energy, Vitality, strength and success—you are missing at least fifty per cent. of what you could easily secure out of life simply because you are so easily overpowered by negative elements. You Are Only One-Fourth to One-Half Al If you are inclined to lean up against something when standing—if you are inclined to let your shoulders droop when sitting—if you want to go to bed early,—-if you are tired upon arising—if you feel that you must “ be careful” not to do things that you would like to do— to eat wh: late and hard; or if you have a pet list of mental on'ts "—you are missing at least three-fourths of what life holds for fourth to one-half as alive as you think you are! of which your body and brain are c n care wea practically lifeless and some are tota he activity of 'yo and brain, their resistant. powers ai atigue, their ability to think, complish, are entirely dependent upon the degree of activity of all Most people have a predominant quantity of antal non- which master and overpower the live clements, them s of “ averagitis. Are You Suffering From Averagitis? Averagitis is the disease of being only an average, or below average person, instead of an exceptional person. Most people ate only average in health’ everage in wealth, average in mental capacity, average in everything instead of being exceptional in health, exceptional in wealth, exceptional in mental capacity, exceptional in everything. Perhaps you think there is no hope for you—that Nature has made you what you arc—that it is natural for you to get tired—that Nature governs your destiny—that nothing you can do will change your position or pros- pects. The truth is that Nature makes us only as great, as mentally alert, I’ you cannot exert your greatest possible brain and body power for long ir body alive cells, easy vieti as physically powerful as we comipel her! We hold in our hands our own fate, One man molds ordinary nothings while the sculptor molds the same ch: ificent masterpieces So do some of us mold our own material into ordinary nothings while others make of themselves locomotives of . power. activity, and giants in mental equipment. Nature is You ¢ Nature The material with which you have to the billions of cells in your system. By cultivating and these cells through CONSCIOL /OLUTIO: tional as you d mind and’ person nervous system, the Evolution ¢a now what it or complaints that sufferers from * Conscious Evolution will make you look better to yourself, Conscious Evolution will so supply you w you will not suffer from over-eating or over-exertion, withstand excesses, y ur own laws of Nature ble thing about Co pparatus, cold baths, ceable element is required—there is n you will object to; it requires an ave n minutes a day, and the beneficial results are noticeable five minutes! Don’t Labor Under Handicaps Conscious Evolution can make your brain so quick-acting, so powerful i thought, so fatigue-proof, so er to grapple with problems that your ma- cess will amaze you! Conscious Evolution will make you so great h and mind power that it will never be late enough for you to feel or early enough for you to want to remain in bi dno task will violent exerciss after the sleepy, ever be dreaded. You will not be handicapped by detract physi dis- orders or mental inefficiency because you will have left them behind. You will not know there is such a thing as failure Without the knowledge of how to Consciously Evolutionize every cell, tus and organ of the body, you are depriving yourself of pleasures and ‘advs ar life are living a ess that can easily be your: super joys, the real and si ill you let your negative elements rule ye a have be Why deny yourself the sup stantial happiness? How lo These New Copyrighted Books Are Free “CONSCIOUS EVOLUTION” AND “THE SCIENCE OF LIFE” ARE THE A, B, C OF EVOLUTION AND PERSIST- ENT YOUTH. THESE BOOKS EXPLAIN CONSCIOUS EVOLUTION AND THE HUMAN BODY AS IT HAS NEVER BEEN EXPLAINED BEFORE. THEY EXPLAIN THE SWOBODA THEORY AND THE LAWS OF MIND AND BODY. THEY STARTLE, EDUCATE AND ENLIGHTEN. THEY EXPLAIN AS NEVER BEFORE THE REASON FOR THE EVOLUTION OF THE MIND AND BODY. They tell how the cells and their energies build the organs and the body, and how to organize the cells beyond the point where Nature left off for you, and where you, as Nature, may continue your self evolution. These books will give you a better understanding of yourselt than you could obtain through reading all of the books on all of the sciences and philosophies on the subject of mind and body. “CONSCIOUS EVOLUTION” and ‘‘THE SCIENCE OF LIFE’’ will show you how you can increase the pleasures of life to @ maximam—how fo intensify them and how to make your life more prokteble, pleasurable and joyocs. These essays will show you the way to the fall life, the | Address ALOIS P. SWOBODA, 2135 Berkeley Bldg., New York City SUPERIOR LIFE, THE MORE SATISFACTORY LIFE, THE LIVELY LIFE. THEY WILL SHOW YOU HOW TO OVERCOME THE INFERIOR LIFE, THE FEEBLE LIFE, THE NEGATIVE LIFE, THE UNSATISFACTORY LIFE. “CONSCIOUS EVOLUTION” AND ‘‘THE SCIENCE OF LIFE” WILL SHOW YOU HOW TO INCREASE YOUR PLEASURES AND HAPPINESS TO A_ MAXIMUM, AND HOW TO REDUCE YOUR TROUBLES OF EVERY CHARACTER, MENTAL, PHYSICAL, PHYSIOLOGICAL AND CON- CEPTUAL, TOA MINIMUM. “CONSCIOUS EVOLUTION"? will show you to intenaly, prolong, increase and magnify your pleasares. “CONSCIOUS EVOLUTION" and “THE SCIENCE OF LIFE’’ will show you that you hace not as yet experienced the real and highest pleas- ares of life, end will show you howto attain the super pleasures of life. fe will mean mach more to you when you intensify your pleasures throagh Conscious Evolation. Why Deny Yourself Super Pleasures, Super Joys and Real Happiness? rs, pONSCOUS, EVOLUTION" and “THE SCIENCE which Swoboda has written and copy- ted. be sent to you free of charge and free ligation to Swoboda, if you will write draw a ring about your name laterhead, or merely send postal Be", Fodey it today ford to lee on comicbooks.com