Life — March 28, 1918 — page 2: what you’re looking at

What you’re looking at

# Templar Automobile Advertisement This page is primarily a **commercial advertisement**, not satirical content. It promotes the Templar automobile, manufactured by the Templar Motors Corporation of Cleveland, Ohio. The advertisement's pitch is straightforward: the Templar is "The First Truly Economical Car," positioned to appeal to both wealthy and poor buyers. The copy contrasts the expensive large car with the cheap small car, positioning the Templar as superior because it offers quality *and* economy—meeting "the rich man's demand" (quality) and "the poor man's need" (economy). The vehicle illustration shows a simple open-air automobile typical of the early automotive era. Specifications and pricing information appear in small text. This represents standard early-20th-century automotive marketing, not satire.