Life, 1918-03-28 · page 14 of 40
Life — March 28, 1918 — page 14: what you’re looking at
What you’re looking at
This page announces a **title-writing contest** for the central illustration—an early aircraft with two figures. The contest offers $500 (first prize), $200 (second), and $100 (third), with **special bonus prizes for soldiers and sailors**. The contest image shows what appears to be a **WWI-era biplane** with two people in or on it, likely depicting some dramatic aviation scenario. The contest rules specify titles must be 25 words or fewer and cleverly describe the situation. The small cartoon below titled **"Passing the Hat"** appears to be unrelated humor, showing figures in what looks like a fundraising or collection scenario. **Context**: This reflects **wartime enthusiasm for aviation** (a relatively new technology) and patriotic engagement, with special recognition for military participants.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
510 Life’s Title Contest For the best title to the picture on this page Lire will award prizes as follows: First Prize, . . $500.00 Second Prize, . $200.00 Third Prize, . $100.00 With Special Prizes for Soldiers and Sailors The contest will be governed by the following CONDITIONS Contestants are advised to’ read these con: ditions carefully to conform to them exactly. Lire cannot undertake to enter into correspondence of to reply to inquiries By “best” is understood that title which most cleverly and briefly de- scribes the situation shown in the pic- ture. No title submitted shall consist of more than twenty-five words. Hyphen- ated words will be counted as one. Contestants may send in more than one pswer, but must be on a arate sheet, with name and address plainly written. The contest is open to everyhody. In case a prize is won by a Soldier or ailor $100.00 extra will be added to the first prize, $50.00 extra to the sec- ond and $25.00 extra to the third. By the term Soldier and Sailor is meant anyone, no matter what the rank, in the uniformed forces of the United States h one “PASSING THE HAT” For the Best Title to this Picture $800 will be given in Prizes See conditions on this page government. In case of any dispute to the status of a winning contestant under these terms the Editors of Lirk will be the sole judges. But a liberal interpretation will be placed on the conditions. The contest is now open. It will close at noon on May 6, 1918, no manu- scripts received after that time being considered. All manuscripts should be addressed to the Contest Editor of Lire, 17 West Thirty-first. Street, New York. En- velopes addressed in any other w will not he considered. Envelopes must contain nothing but the competing title and the name and address of the send- er, plainly written, all on the same sheet. If you have anything else to say to Lire, send it in a separate letter. The Editors will not be responsible for the loss of manuscripts. Contestants are advised to keep duplicate copies. No manuscripts will be returned. Titles may be original or may be a quotation from some well-known author, but in this case the source must he accurately given. It is not necessary to be a subscriber to Lire to be a contestant In case of ties the full amount of the prize will be given to each tying con- testant The f carly as possible after the close of the contest. OF this will be Checks will be sent simultane- al award will be announced as due notice given. ously with the announcements of the award. The earlier you send your title the better. In pri ests many are rived too late. comicbooks