Life, 1918-03-14 · page 37 of 40
Life — March 14, 1918 — page 37: what you’re looking at
What you’re looking at
This page contains **primarily advertising and book promotion**, not political satire. The dominant content is a **Musterole advertisement**—a mustard-oil ointment marketed for muscle pain and rheumatism. The ad uses period-typical copy explaining the product's soothing properties and includes a small cartoon showing two figures (appearing to be children or caricatures) with the caption about not touching catnip, which is simply humorous product-adjacent imagery. The page's other major element promotes **"Drowsy," a novel by John Ames Mitchell**. The publisher uses a prefatory quote comparing the book's romantic narrative to how the Atlantic Cable would have seemed impossible to Columbus—positioning it as a modern marvel of storytelling. The small illustrations and French babies listings appear to be continuation of editorial content from page 427. This is fundamentally a **commercial page** rather than one containing political or social satire requiring historical context.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aoe i Alexandre Person, Julia Eaton. = | Grandma: French Babies ne jane ran ea (Continued from page 427) =" | Try good old | iz 8 Fie ss ie cienne Paquier. Addison . rool, Lucienne Paq u Add isateth Telfer Must Tr “ow. Eni Wecheur Blabeth Teer ‘ Harry Addison i is on e. 0. . fe Peasy: SW) Entend: 99. Marcelle Prince ie cl ue bscrib. For sore muscles or Marie Penven. | Miami Valle Brownell rigecie Siises corld lame back or for any- Middletowr ne rabeth Garth femme. Misa: Mary mt and body’s rheumatism, Cy Perrin. | Miami, Valley there is nothing quite like Musterole. It brings quicker relief than a mustard plaster; and it makes no mussand brin; no blister. You just take this clean, white ointment, made of oil of mustard, and tub it gently on the spot. Ah! What a sense of cook, ing, penetrating, deli fu! relied! First you feel a tingle, then there comes a delightful coolness that seems to penetrate ’way down. And usually the pain goes while you are using it. There is neither bother, nor muss, nor blister, nor danger. For Musterole is simply made from oil of mustard and a few home sim- les. It penetrates and will not lister, Yet it will generate heat; and this disperses the congestion. Peculiarly enough Musterole feels delightfully cool a few mo- ments after you have applied it. Remember: as you rub it in usually the pain goes. Never be without a jar of Musterole. Many doctors and nurses recom: mend Musterole. 30c and 60c jars— $2.50 hospital size, The Musterole Co., Cleveland, Ohio “So. if this story of Drowsy seems a fairy tale, let us remember that the Atlantic Cable would be a fairy tale to Columbus.” This, from the author's preface, indicates that the new novel by the editor of Lire is more on the lines of * Amos Judd,” “ The Pines of Lory” and “The Last American” than like his more recent novel, “* Pandora's Box.” It is the somewhat romantic narrative of a woman and a reckless lover, whose control of waves of thought brings about exciting and significant hap- penings. DROWSY is the title (that was the nickname given the hero because of his unusual eyes). By Joux Ames Mitcnece. It has over 300 pages, 20 remarkable illustrations, and 22 amusing decorations by the author. Published by Stokes. Sent upon receipt of $1.30 by Lire Pustisuinc Company, FELLOW, 1 THOUGHT 17 West 31st Street, New York City EDGE NOT To TOUCH ANY Mone CATNIP! comicbooks.com