Life, 1918-03-07 · page 4 of 40
Life — March 7, 1918 — page 4: what you’re looking at
What you’re looking at
This page satirizes prominent public figures of the era through exaggerated caricatures. The text identifies: - **Chubb Sobb**: A military expert and policy influencer (likely fictional or a pseudonymous reference) - **Pundiq Peratyle**: An essayist published in literary magazines - **Muff-Muff Zinger**: A short-story compiler who "selects the worst" - **Whanduster Bump**: A polymath writer (imagist, versifier, lyricist) - **Ul Ul Popper**: A Harvard psychologist positioned in the War Department The page functions as promotional material for *Life* magazine subscriptions, using absurdist humor to mock pretentious intellectuals and cultural figures. The exaggerated features and ridiculous names suggest satirical commentary on self-important contributors to literary magazines. A subscription pitch follows, emphasizing *Life* as affordable compared to other publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mr, Chubb Sobb The world-famous military ex- pert, who predicts, from week to week, when the war will end, and who dictates the policies of Lloyd George, Hindenburg and ny others. Mr, Whangduster Bump Imagist, vers librist, poetaster and lyric specialist; also writes occasional editorials for a met- ropolitan paper. Special Glter Open only to new tions renewed at this rate, 17 West 31st Street, New York. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) Mr. Punkiff Perstyle The epoch-making essayist whose work in the Pedantic Mouthly and other well-known literary magazines has attract- ed the favorable mention of several highbrows. Some Possible Contributors to the Next Number of Life Can you resist becoming a regular subscriber to Lire after reading the names of the re- nowned contributors on this page? Remember that Lire .is the only necessity in this country that hasn’t gone up in price. Obey that impulse. Soldiers always like to read Lire. Send them your copy when you have finished with it, or, better yet, subscribe for one for them when you enter your own sub- scription. The copy that goes to the army camp is sure of many appreciative readers. Subscriptions to Lire may be sent to American. soldiers abroad at American rates of postage if addressed to them in care of the American Expeditionary Forces. The price of annual subscriptions, postage included, for C: British and other. sold the Allied armies, is $6.04. Mr. Muff-Muff Zinger The celebrated short story com- piler, who reads all the short Stories appearing in all the ines every month, and selects the worst Mr. UL UL Popper A graduate of Harvard, all- around psychologist and philo- sophical expounder, who re- fused a position in the War Department in order to be on our staff.