Life, 1918-03-07 · page 32 of 40
Life — March 7, 1918 — page 32: what you’re looking at
What you’re looking at
This page contains several short satirical jokes typical of Life's humor section, plus period advertisements. **The Cartoons/Jokes:** "He Was Shock-Proof" depicts soldiers in WWI trenches—one soldier tries to frighten his panicked comrade by mentioning hiccoughs during bombardment, playing on the absurdity of minor ailments amid lethal danger. "The Buttercup Test" shows a grocer conducting a taste test on butter, likely satirizing consumer protection laws or food inspection claims that were becoming common. The hospital anecdote jokes about a wounded soldier's deadpan response to predictable questions from civilian visitors—humor arising from the gap between civilians' expectations of heroism and soldiers' worn exhaustion. "Captain, the compass needle..." references crews receiving the Iron Cross (German military decoration), suggesting satirical commentary on military honors or perhaps the war's internationalization. **Advertisements** dominate the lower half: The Hollenden Hotel (Cleveland), European travel accommodations, and O-B Military Rings for service members—typical WWI-era advertising targeting soldiers and patriotic consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SCISSORS to ( from date of publi 2 1 1 n Lire is published every Thurs Canada and Friendly Criticism “T hear that Swiddler has written a new three-act comedy “Yes; he read it to n of his oldest friends yesters “And what you think of i and two other He Was Shock-Proof Pat and Mike were in a front-line trench which had been under continuous bombardment fifteen hours, Suddenly Mike jumped up, grabbed Pat and shout ed above the shrick of the bursting shells : “For heaven's: sak I've got the hiccough: Pat, scare me! York World, Tue man who had built up the new town and was settler about the place pointed with pride to a pretty little church just completed. “ Do you belong to the church?” asked the visitor, “TL should say not," replied the head man with an air of injured pride; “the church belongs to me.” showing a prospective Grocer: » York Globe, THE BUTTERCUP TEST erratic. PARDON ME, MADAM, BUT BEFORE I CAN SELL YOU ANY BUTTER 1 AM CoM LAW TO MAKE SURE THAT YOU REALLY LIKE IT. “Well, we all three thought one of the acts superfluous.” “Which act was that?" “Oh, we each chose a different act.” —London Opinion. ting day at the hospital. The ind on Tr was visitors were mostly old ladies, of them stopped at the bed of a Tomm and asked him a question he had heea asked a score of times before, thus “How did you come to be wounded, my brave fellow “By a shell, “ Did it explode? replied the hero queried the lady. No,” answered Tommy, rather bored ; “it crept up and bit me!"—Tit-Bits “Carraty, the compass needle is most We cannot tell where we are.” “Devil take it! That's the result of all the crew getting the Iron Cross. —Passing ED RY ted States, Great Britain, S. Patent Office. $5.00 a year the Postal Union, $1.03 a year; after three months ritish Possess advance. Ai ada, $2 cents. The text and i its in Great Britain to Lire, London, E. C., Englan European Plan with Bath: For One $2 to $3. For Two Persons, $3.50 to $6. With Twin Beds, $4 to $6. Suites at various prices. 800 Rooms. Four Restaurants. Person, atured service, faultless cuisine, distinguished patronage, an atmosphere of refinement, and thoroughly modern facilities make The Hollenden Cleveland’s preferred hotel. Lire is for sale by all newsdealers in Great Britain and 1 in all the. principal cities in the world. The Lire’s London Office, Rolls House, Breai will be returned unless ac nvelope. Lire does not hold itself responsi licited contributions, of change of address should reach this office ten days prior to the dete ¢ issue to be affected. Buildings, London, panied by ‘stamped and addres for the loss or nonereturn of © Designs for Infantry, Cavalry, Coast Artillery and. Fi Signal, Aviation, Med’ Marine O-B Quality Military Rings (Look for the O-B stamp) These are the emblems of the Service so much sought after by the boys in camp and the boys afloat. ‘The only jewelry the Government allows the fighting man to wear is a ring—and these rings should be worn by every man asa sign of the pride he takes in his own branch of the Service. Sterling Silver $2.50 each s ele Gold $13.50 each ees Sterling Silver $1.78 each Ladies’ Service Rings { $i Sota" Military-Emblem Rings (**% Military Service Rings { identifes you with your Alva carried by all jewelers, OSTBY & BARTON COMPANY Providence, R. 1 Send for the O-B booklet on Mitstary Rimes And 1 fe When t lo A nec When | When 1 Oir And With (wi When At