Life, 1918-03-07 · page 2 of 40
Life — March 7, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It features a Fatima cigarettes ad targeting military officers, showing a man in what appears to be a naval or military uniform seated in a ship's cabin (indicated by the porthole window behind him). The advertisement's appeal is straightforward: it claims Fatimas offer "true smoking comfort" and notes their "noticeable preference...in the Army and Navy among officers and men alike." The ad emphasizes "common sense in cigarettes" as the reason Fatimas are called "a sensible cigarette." This is a period advertisement exploiting military prestige to market cigarettes, with no apparent satirical commentary—just commercial messaging typical of early 20th-century magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pebtiched every Thursday. Annual Subscription Five Dollars. Single Copies, Ten Ceuts Price in England, Sixpence: gd bal cial Fatered at the Post Office at Eatered at Ss c E noticeable preference for Fatimas n the Army and Navy among ofli- cers and men alike is due the very same t so widely popular in every-day life. In addition to their pleasing taste, Fatimas offer true smoking comfort— while being smoked and afterwards, too. PAINTED POR LIGUETT & MYERS TOBACCO Co So that, even if occasionally a man does smoke more often than usual, never unpleasantly remind him of That is true smoking comfort;common sense in cigarettes. It is why Fatimas are known as a sensible cigarette. Liggelle Myers Tobocco Cr. The you poor, that the ¢ may or Ic vigor tion The bein way. Swe evol as i Also in tins of 100 — $1.00 We