Life, 1918-02-28 · page 2 of 40
Life — February 28, 1918 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon, but rather a car advertisement** from Life magazine. The page advertises the Lexington Minute Man Six automobile, priced at $1585. The illustration depicts a domestic scene showing the car parked in front of a Tudor-style home. Figures include a woman, a man, a child, a dog, and a driver in the vehicle. The composition emphasizes the car as central to suburban family life. The advertisement's headline—"As Practical As It Is Modish"—emphasizes that the vehicle combines utility with contemporary style. Technical details mention fuel efficiency, engine power, and brake performance, targeting practical-minded buyers. This is essentially branded content promoting automobiles to American consumers during what appears to be the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thuretay. Annas! Schtcription Five Dollars. Single Copies, Ten Cests Price in Eaglind, Sixpence. As Practical As It Is Modish @ The new Lexington Minute Man Six is replete with scientific improvements that increase its cficient performance and make it simpler and more pleasing to drive. @ Dead gas cannot choke its sturdy motor, which uses fuel sparingly and develops forty horse- power. GA touch of the finger operates its emergency brake. Its simplified rattle-proof chassis is strong and flexible. Q Consider first these Lexington betterments— then its moderate price. Series“ R” Spor—tour $1585 ices f. 0. b. factory and subject to chal Lexington Motor Company Connersville, Ind., U. S. A. AAA ARAN