Life — February 28, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon, but rather a car advertisement** from Life magazine. The page advertises the Lexington Minute Man Six automobile, priced at $1585. The illustration depicts a domestic scene showing the car parked in front of a Tudor-style home. Figures include a woman, a man, a child, a dog, and a driver in the vehicle. The composition emphasizes the car as central to suburban family life. The advertisement's headline—"As Practical As It Is Modish"—emphasizes that the vehicle combines utility with contemporary style. Technical details mention fuel efficiency, engine power, and brake performance, targeting practical-minded buyers. This is essentially branded content promoting automobiles to American consumers during what appears to be the 1920s.