Life, 1918-02-21 · page 38 of 40
Life — February 21, 1918 — page 38: what you’re looking at
What you’re looking at
This page is primarily a **wartime propaganda advertisement** for *Vanity Fair* magazine during World War I (note references to "Germany," "the Hun," and General Pershing). The left side shows a Listerine aftershave ad unrelated to the main content. The central message quotes Pershing urging Americans to maintain morale in France and claims that *Vanity Fair*—while unable to build ships or fight directly—serves the war effort by combating gloom through humor, entertainment, and reporting on soldiers' lives. The publication positions itself as essential reading for both troops and the home front, offering "that side of the war which refuses to be dark." The offer of "9 Issues for $2" with coupon (bottom) frames magazine subscription as a patriotic act—readers are encouraged to send copies to soldiers. The illustrated soldier figure reinforces this military connection. This reflects how American media mobilized behind the war effort, marketing commercial products as contributions to national morale and military support.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
French Babies 1939. André Daru. Mrs. Geo. W. Jokn. son, : _ Jean, id, Welles V. Moot, Jr (Continued from page 307 Jeanne 4 Jrems( Pees: 307) Andee Delonge. Ars. Edward Joseph Datencon. Miami Valley rc, No, ican Rolling Mill Co. 15. Léone Défoqsé. The employees of Middletown, Ohio. Newton Anni Several contributors, 1949. Jean Deguy. Anna, Frank and Mil contributors. ton Nichéls and Mrs. Her: ‘ort. Georgette Delagarde. Miss Marjorie A. Dewey. Roger Danjow. Mr. and Mrs. Her. 1998. Denise Delaporte. Pupils and teach rris. . ers of McKinley School. ene Darfour, Men's Bible Class 2077. Delaliarre. Miami Valley emorial Le No. merican Rolling Mill Coy Middletown, Ohio. 1940. Suzanne Delhaye. Mrs. Geo. W. Jobnson. Every Issue of VANITY FAIR is a Boost for the Morale of the Nation "For God’s sake, cheer up the people of France,” said Pershing, when they asked him what America could do to help win the war. Morale, and the “cheero spirit” in France, in England, and in America will do more to beat Germany than any cther single thing. Lack of it will give victory to the Hun. ©vaniy Fait. Vanity Fair cannot build ships. Or move freight. Or go ove the top with an Enfield. But it can help to dispel gloom. It ay keep cheerful the men who go and the men and women why stay. It can chronicle that side of the war which refuses to kj dark—its unquenchable humour, its unconscious heroism, it outstanding figures, and mirror —cheerfully —the swift curre of war-time life at home. That is our “bit” in this wa Vanity Fair covers the war. It publishes serious arti and amusing in civil life. It is a sort of headquires cles on serious phases of it. It shows portraits of the for the mind, a front-line trench in the affairs of men whoarein the forefront. It treatsastheydeserve _ world, ¢ post for news of the theatres those incidents and accidents of wartime life which ieties and fashions; a special official cox call for humorous appreciation or caustic comment. niqué eneral Headquarters—once a moot-| Italso publishes—asalways—everythingentertaining on the latest news from our artistic and social frees Read Vanity Fair Yourself! Send it to Your Soldier Not only should you have on your library table those publi tions which treat only the most serious aspects of the war in the most serious way. But with them you should aiso have Va Fair, which echoes the songs of the Sammies, the skirl of the pipers, and docs its best to maintain the cheero spirit here at home. ’ aughi ng amusing to read. There is nothing you couta xave them that would more exactly fit their needs than Vanity Fair. 9 Issues of Vanity Fair for $2 ten, if you mail the coupon now If you do not know Vanity Fair, or would like to know it better, you may have the next nine issues for $2—and even ten, if you mail the coupon now, You think nothing—in your poor deluded way— of spending $2 for a single theatre ticket, or two faded gardenias, Yet for that very $2 you may have ten months of Vanity Fair, and with it more entertainment than you would get from a ter of problem plays, or a five-foot shelf of novel Attention! Eyes right! Salute the coupon! Tear it off, fill it out, and let Vanity Fair keep & DIVINITY THAT SHAPES OUK | bh the time CORPORAL MANIATTAN'S * MIXED WHEN PACKING