Life, 1918-02-14 · page 39 of 40
Life — February 14, 1918 — page 39: what you’re looking at
What you’re looking at
This is not a cartoon or satirical content—it's a straightforward **automobile advertisement** for the Willys-Knight motor car, published in *Life* magazine (which was a general-interest publication, not purely satirical). The page promotes the Willys-Knight's "Quiet" engine, emphasizing its sleeve-valve motor technology. The ad claims the engine "improves with use" and offers "higher efficiency, longer life, freedom from troubles, and economy." It lists five essentials: appearance, performance, comfort, service, and price. The decorative rose illustration is period-typical advertising ornament. The Eight Limousine model is priced at $2,800 (f.o.b. Toledo, Ohio). The Willys-Overland Inc. company, based in Toledo with a Canadian factory, manufactured both Willys-Knight and Overland vehicles. This reflects early 1920s automotive marketing, before mass production made cars ubiquitous.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: et Quiet i ANY type of car requires a quiet, flexible | motor, it is a closed car. | No type of motor excels the Willys-Knight | in these respects. In addition it is the only type of motor that improves with use. | This means higher efficiency, longer life, | freedom from troubles, and economy ! In no other car are these five essentials for complete satisfaction provided as in the Willys-Knight — appearance, — performance, comfort, service, price. With its exclusive features, combined with the finest of body styles, it is self evident why the Willys-Knight leads in high class closed car efficiency. Willys-Overland Inc. Toledo, Ohio Willys-Knight and Overland Motor Cars and Light Commercial Cars Canadian Factory, West Toronto, Canada Eight Limousine 52800 f, 0. b. Toledo—Tax Free Price subject to chanse without notice r xum | comicbooks.com