Life, 1918-02-14 · page 2 of 40
Life — February 14, 1918 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **product advertisement** for the Torbensen Internal Gear Truck Drive, manufactured by the Torbensen Axle Co. of Cleveland, Ohio. The page features a detailed technical illustration of a truck axle assembly with labeled components explaining the mechanics of internal gear drive technology. Multiple text boxes highlight features: the "Gold Bond Guarantee" on the I-beam and spindles, the solid-forged backbone design, powerful braking capabilities, and the jackshaft mechanism that applies power through internal gears. The bottom declares Torbensen as the "Largest Builder in the World of Rear Axles for Motor Trucks." This is vintage industrial advertising aimed at truck manufacturers or fleet operators, emphasizing durability and mechanical advantages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RBENSEN #0 ERODRIVE TRUCK : f TORBENSEN Drive is made Beam iy the ungiching to last. Every owner gets a steel backbone! ce TO GOLD BOND GUARANTEE DENSEN Rear Sele Drs that the I-Beam Axle and | the load. It takes all the spindles will last as long as strain off the driving parts, the truck, and the internal gears at least two years, mon " Powerful external con- | tracting and internal ex- panding brakes make ‘ORBENSEN Drive safe. They brake at th h * a } }} cent to road clearance. ff} and near the vi “|S " |) erential housing is small, because AA direct, inflexibl " the gear reduction is divided between the differential and the | internal gears at the wheels, This jackeha and differ ENSEN Drive is lighter, saves Oil, tires and repair costs, Send for interesting book- let—"DRIVING AT THE WHEEL and NEAR THE rage: cAll motors: RIM.” It tells all about greater driving power TORBENSEN Drive, TORBENSEN Drive. Made by THE TORBENSEN AXLE CO. Cleveland, Ohio Largest Builder in the World of Rear Axles for Motor Trucks iCbook: