Life, 1918-02-07 · page 6 of 40
Life — February 7, 1918 — page 6: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content**—it's a **vintage advertisement** for the Mimeograph machine by A.B. Dick Company (Chicago and New York). The ad uses the heading "In action!" to showcase the device's capabilities. Rather than satire, it's straightforward business marketing, targeting company managers and business owners. The text emphasizes the mimeograph's practical benefits: printing letters, forms, and documents cheaply and quickly, saving time and money while maintaining internal business communications. The ad promises efficiency gains and cost-cutting—key selling points for early 20th-century business technology. There is no political commentary or social satire present; this is purely industrial-era product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In action! You can't really know what this little machine can do for you—and your business—until you have seen it in action, until you have examined it for yourself. In thousands of the world’s biggest businesses it is today an indispensable mechanism for cutting, costs and speeding up efficiency. It prints quick- ly and cheaply all kinds of letters, forms, blanks, inter- department communications, bulletins, etc. And, by simply tracing, or drawing, them, illustrations, designs and diagrams may be included on the same sheet. No cuts to make—no type to be set—no wasteful and wearyin}, repeat operations—no outside agencies with inside information about your affairs—and almost no expense. Quick, clean, the mimeograph delivers five thousand finely printed duplicates an hour. It saves time, labor, money. It systematizes and speeds up routine. It opens up new opportunities every day to keep in touch with your customers, your supply sources, youremployees. You don’t know the mimeo- Braph unless you know the new mimeograph. Booklet “W" suggests some of its emergency uses. Write for it now. A.B. Dick Company, Chica}o—and New York. Smif iia, EDISON:DICK IR: CoMmicbooksseqnm —