Life, 1918-01-24 · page 34 of 40
Life — January 24, 1918 — page 34: what you’re looking at
What you’re looking at
This page contains three satirical cartoons and humorous anecdotes typical of early 20th-century Life magazine: **"Real Trouble"** mocks soldiers' complaints about trenches. A soldier recounts horrifying WWI experiences—enemy proximity, gas bombs, liquid fire—but the ultimate "terror" was discovering no cigarettes in the detachment. The joke trivializes combat hardships by treating cigarette shortage as the worst ordeal. **"Ain't It a Shame?"** critiques hypocrisy. A social activist denounces a store's exploitative labor practices (15-hour days, minimal wages), yet patronizes the store because goods are cheaper. The joke exposes how moral outrage conflicts with consumer self-interest. **The final cartoon** shows a soldier in ill-fitting military clothing, captioning "It doesn't suit my figure, but I suppose I've got to wear it"—a visual gag about uniform discomfort and resigned acceptance. The page otherwise contains advertisements (The Hollenden hotel, Lysol cigars) and brief humorous anecdotes about soldiers and civilian life. The overall tone reflects WWI-era humor emphasizing soldiers' complaints, working-class ironies, and consumer culture contradictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Canada and British Possessions. in to from date of op) _ASI0T SCISSORS {<=} AuT NULLUS Real Trouble Sue: And what was your most terri- fying experience during your two years in the trenches? He (grimly) : su He: When, with the Boches only one hundred yards away— Sue: Go on— He: And gas bombs raining and liquid fire coursing upon us— Yes, yes— When we suddenly discovered— Go on— He: That there wasn't a cigarette in our whole detachment.—Sun Dial, Ain't It a Shame? Soctat Acitator: Isn't it a shame the way they work the help in this store? Fif- teen hoursaday,and wages almost nothing ! Comraxtox: Why do you trade here? Acits Oh, they sell things so much ch er.—Chicago Times. [Lars is published every Thursday, simultancously in the United Title registered in U, advance, Additional postage to foreign countries in Canada, 52 cents, Single current copies, 10 cents, Tack numbers, after three ublication, 23 cents. Issues prior to 1910 out of print. The text and illustrations in Lire are copyrighted. prly to Lire, Rolls House, Breams Bu , Fetter Lane, London, E. C. Always Good! The guest who patronizes The Hollenden regularly soon discovers that the service is invariably excellent, the food always the choicest and the appointments and_ facilities constantly kept up-to-date. The Hollenden maintains the highest stand- ard,—not in spots, but in every phase of its service ; not at times, but always. This con- stant high-level is the result of a stability of organi- zation and a maturity of service made possible by years of experience combined with the definite aim to satisfy the most discriminating taste. PP Fa al a a European Plan, with Bat For One Person, Versons, T, Win Tein ede” $33 $6.00 cI evelan ne IHHHHHAHHHHHHH i2het--t-E-E-E | “Lr DOESN'T SUIT MY FIGURE, BUT T S’POSE I'VE Gor TO WEAR IT” tes, Great Britain, PS A pe la an pt pt le felt ltl alt lal lt True to Tradition An English, Irish and Scottish soldier were returning to camp after a stroll, They were footsore and tired, and a kind- ly farmer on his way home from market gave them a lift on the road. The soldiers were grateful and wished to reward the farmer for his kind- very the Englishman: “Let's stand him Pat, “that is agin the give him some bacey !” ladies!" interjected the “Don't be extravagant. Let's shake hands with the mon and wish him good nicht."—Tit-Bits. said Portu: Poor old Rene was sure un- Had his head shot off just after he finished shaving—Swn Dial, Tom: into settlement work. Bitt: At the behest of the minister? Tom: No, at behest of the town merchants.—Gargoyle, Dick is goi tained from bod Lire is for sale by all newsiealers in Great Brit " supplied free sellers in all the principal citi the worl! Lire’s London Office, Rolls Hou r f and address itself responsible for the loss or nowrcturn of exis fi n Notice of change of address should reach this offce ten days prior to the dote ¢ issue to be affected. CD CIGARS C@D STORIES OF COURSE KING OF TABLE WATERS adde the mov (TI nen 75 yout ise: