Life, 1918-01-10 · page 33 of 40
Life — January 10, 1918 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political content. It promotes Resinol Soap to female readers circa early 1900s. The illustration shows two fashionable women at a vanity table, one seated and one standing. The ad uses a testimonial format: a woman confesses she suffered from a "red, rough and unsightly" complexion that made her self-conscious and caused social avoidance. After using Resinol Soap and Ointment, her skin cleared. The pitch emphasizes that clear skin equals social acceptance and feminine desirability—a luxury for "a woman of fashion." The product is marketed as affordable, pure, and convenient compared to other soaps, requiring no extra effort for an "already over-crowded day." It claims medical credibility by noting physicians prescribe Resinol Ointment for skin conditions. This reflects period attitudes equating female beauty and social worth with flawless complexion, and normalizes skin anxiety as marketing strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
73 XUM nd think how needlessly | suffered with a poor complexion before | discovered esinol Soap “When my complexion was red, rough and unsightly, I was so ashamed that I never enjoyed myself. I imagined that people avoided me—perhaps they did! But the regular use of Resinol Soap— with a little Resinol Ointment just at first—has given me back my clear, healthy skin. I ceish you'd try it!” The soothing, restoring influence th makes this possible is the Resinol whi Resinol Soap contains and which physi- cians prescribe so extensively, in Resinol Ointment, for the treatment of skin affec- tions. You are sure to enjoy using Resinol Soap, because it is so exceptionally pure, cleansing and refreshing. For a woman of fashion there can be no luxury equal to the consciousness that her com- plexion is clear, fresh and delicately radiant Resinol Soap helps to accomplish this without making extra demands on your already over- crowded day, and as for expense—it doubtless costs less than the soap which you are at present using and which can do nothing but cleanse. It contains no harsh, Resinol Soap is sold drying alkali, and is by all dru and the not artificially colored, best dealers in toilet its rich brown being en- articles. For a trial tirely duc to its Resinol cake, sufficient for a medication. week's use, write to Resinol Soap is ex- Dept. 37-B, Resinol cellent for the hair and Chemical Co., Balti- for a baby's tender skin, more, Md. comicbooks.com