Life, 1918-01-10 · page 2 of 40
Life — January 10, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **car advertisement**, not political satire. It advertises the Lexington automobile's "Minute Man Six" model, priced at $1,585. The ad uses patriotic American imagery—a colonial-era minuteman monument with palm trees—to evoke reliability and American craftsmanship. The marketing copy emphasizes technical features: a motor requiring no choke, emergency brake, and fuel economy. The illustration shows a well-dressed couple admiring the car in a tropical setting, suggesting luxury and leisure. This appears to be **straightforward commercial advertising** leveraging nationalist symbolism to market automobiles during what seems to be the 1920s era, when such patriotic branding was common. The "Minute Man" name itself references American Revolutionary readiness—implying the car's immediate availability and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Greater Lexington Minute Man Six—a bear for power, a lamb for docility—is a univers: favorite. g The only motor dead gas cannot ch one-finger emergency brake, beautiful body lin vd 22.8% more power with greater fuel economy are some of i lusive feattires made possible by basic and hing improvements. vcialized factories contribute to its on, making its excess value possible sle price. Five Passenger Tourin, ‘0 anviliary seats $158 Lexington Motor Company, Mfrs. Connersville, Ind., U. S. A.