Life — January 10, 1918 — page 2: what you’re looking at

What you’re looking at

# Lexington Minute Man Six Advertisement This page is primarily a **car advertisement**, not political satire. It advertises the Lexington automobile's "Minute Man Six" model, priced at $1,585. The ad uses patriotic American imagery—a colonial-era minuteman monument with palm trees—to evoke reliability and American craftsmanship. The marketing copy emphasizes technical features: a motor requiring no choke, emergency brake, and fuel economy. The illustration shows a well-dressed couple admiring the car in a tropical setting, suggesting luxury and leisure. This appears to be **straightforward commercial advertising** leveraging nationalist symbolism to market automobiles during what seems to be the 1920s era, when such patriotic branding was common. The "Minute Man" name itself references American Revolutionary readiness—implying the car's immediate availability and reliability.