Life — January 3, 1918 — page 5: what you’re looking at

What you’re looking at

# Analysis of This Life Magazine Page This page combines wartime content with advertising. The left side features a dentifrice advertisement for Forhan's toothpaste, emphasizing that gum disease ("pyorrhea") is dangerous and requires professional treatment—a common health concern marketing angle of the era. The right side includes a poem titled "At Surgical Dressings" about women's wartime volunteer work, followed by a Vogue fashion advertisement. The ad promotes buying a $2 Vogue magazine as economical wartime advice, arguing that one $2 investment in fashion guidance will save $200 in wasted clothing purchases during a period when "extravagance and waste must be avoided." The small cartoon at the bottom appears to be unrelated satirical illustration, though details are unclear from this image quality.