Life, 1918-01-03 · page 5 of 40
Life — January 3, 1918 — page 5: what you’re looking at
What you’re looking at
This page combines wartime content with advertising. The left side features a dentifrice advertisement for Forhan's toothpaste, emphasizing that gum disease ("pyorrhea") is dangerous and requires professional treatment—a common health concern marketing angle of the era. The right side includes a poem titled "At Surgical Dressings" about women's wartime volunteer work, followed by a Vogue fashion advertisement. The ad promotes buying a $2 Vogue magazine as economical wartime advice, arguing that one $2 investment in fashion guidance will save $200 in wasted clothing purchases during a period when "extravagance and waste must be avoided." The small cartoon at the bottom appears to be unrelated satirical illustration, though details are unclear from this image quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE Tender gums —a danger : signal At Surgical Dressings Y hands are making dressings, War for Freedom, War for Honor, = | But my thoughts are far away. And our best were first to go! S mppersi shine ahe| I speak of gauze and sponge: What the coming years will bring us, enemy's defenses, so There are things I cannot a Who can fathom, who can know? gum-decay tunnels through On the walls hang “ Rules for Workers "= Yet in that black-lettered warning the normal gum line and All my hidden fears are rife Lies the certainty of strife eee | As I read the last terse sentence: Hospitals, and wounds, and wounded “One loose thread may cost a life!” “One loose thread may cost a life!” Ruth Lambert Joues. This gum decay or Pyorrhea (Riggs’ Disease) is most dangerous. gums become devitalized, | relaxed. They recede. They shrink and age the mouth, Gum tenderness react ot $2* Invested in Vogue rockets breed bacteria | ny fraction of your lose on a single illchosen hat or gowe) which drain into the sys | - fe tem and cause many or-| = W ll S Yi $ 0 1 ae Pat | i ave You $20 Four people out of five over forty suffer from this Pyorrhea; but Forhan’s positively prevents Pyor- thea if used in time and used consistently, Forhan’s hardens the | = gums. It conserves. the gums that hug the teeth and hold them firm. It touches the funda mentals of tooth health in fact And all this while you are cleansing | your teeth scientifically, Forhan’s is cool, anti- septic and pleasant to the taste, If gum-shrinkage has already set in, start using Forhan’s and consult a dentist immediately for special treatment This year, above all others, when extravagance and wastemust be avoided, you should have Vogueat your right hand. For now, every woman must devote even more than her usual care to the selection of every detail of her wardrobe, so that not one hat, gown or wrap may remain unworn and its price wasted. The gown you buy and never wear js the really expensive gown, Gloves, boots, hats, that g exactly what you want are the ones that cost more than you can afford. VOGU suggests that before you spend a Hoagie penny on your new clothes, before you even begin to plan your spring wardrobe, you consult’ its great series of Spring and Summer Fashion Numbers, Save yourself from a wrong start, Begin with the *Lingerie Number (NOW READY) | At All Druggists | FORHAN CO, For $2, a tiny fraction of your loss on a single ill-chosen hat or gown, you may have the | A 202 Sixth Ave, N.Y. Spring and Summer Fashion Numbers of Vogue, comprising the fullest and most accurate | cae fashion information published. What to wear—where to get it—and how to wear it. | jor Trial Tube Free HERE ARE YOUR 10 NUMBERS: Eleven if you mail the coupon now ¥Special Offer [ Lingerie Number . January 1 ‘Ten Numbers of Vogue “The most daring and intimate of the Parisienne’s thoughtsun lingerie, for $2—eleven if you ‘The latest Fifth Avenue originations, Linens, laces, accessories, ‘all’ the va ne f= Motorand Southern Jan.15 Paris Openings Apr. ™ i: nile = ‘The latest limousine, the smart- ‘The inimitable models of the We will start your subscription est ry, the w est robe, Grandes Maisons, ermining with one of the first copies off j What to wear in the South, the mode, the press of our Lingerie Num- Forecast of Spring Smart Fashions for bee of Vows instead Fashions Feb. 1 Limited Incomes Apr. 15 ‘The carliest advance information Must you econom| And yet i from Paris on the new silhouette look 1 ‘ | —saving you from the costliest dollar is a dollar doubled, | of all errors, a Wrong start, Brides and Summer meet the dewmnd for this Sori i 5 erie. Num: Spring Millinery Feb. 15 Homes May 1 ter, you can see why is hats; appropriate gowns, Channing brides In charntine this extra veils and coiftures. gowns, are married charmingly Spring Patterns and in this number of Vogt j= New Materials Mar. 1 Travel Number May 15 Patterns, weaves, colors, - ‘Trips planned for —north, rials favored for Spring. south, west—till Europe recovers, Spring Fashions Mar. 15 Summer Fashions ‘The full pageantry of th fi mode,unfolded.with do cents information in ¢} at have Hi Don't Send Money Don’t bother to inclose a cheque, or even to write | coupon opposite will do, and is easier und quicke 7. stroke of the pen. you will solve your entire spring and sum- mer clothes probiem, assuring yourself valuable and new ideas and insuring yourself against costly fai E JL ~*~ SEES 2 ee TO BE WEAK IS TORR MISERATLE Meme ater! fl Lat Uae IW tere sf ¢ os comicbooks.com