ComicBooks.com Register / Loginit's free!

Life, 1918-01-03 · page 38 of 40

Life — January 3, 1918 — page 38: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — January 3, 1918 — page 38: Life, 1918-01-03

What you’re looking at

This page contains two distinct pieces of WWI-era content: **"One Detail Easier"** is satirical commentary on wartime social simplification. It mocks how people have stopped the elaborate ritual of seeing friends off to Europe—no longer asking travel details or following up afterward. The satire suggests the war has made people callously indifferent, treating departures casually rather than with proper ceremony. **"When Jack London Came to Our Home"** is advertising copy disguised as personal testimony. A couple describes how the Metropolitan Magazine's offer of free Jack London books ("The Sea-Wolf" and "Martin Eden") brought excitement and adventure into their ordinary lives during wartime. The narrative presents these books as vivid escapes—full of "buccaneer spirit" and raw emotion—exactly what readers craved instead of "namby-pamby fiction." Both pieces reflect 1917 anxieties: social disruption from war and the hunger for authentic, intense experience during uncertain times.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

se a”? Cape —a name derived from the Cape of Good Hope— designates a glove-skin used whole and dressed right- side-out, or “glace”. If it’s a Fownes Cape it designates the genuine Cape skin from Africa, making the smartest, strongest, best fitting gloves procurable. Washable, too. “Standard equipment” for officers and civilians: — i's a OWNES that’s all you need to know about a GLOVE, Red Cross To the Editor of Lirn: Enclosed find copy of letter [have written to the local representative of the Red Cross here. be able to do something to stop the Red Cross from spending thi mone. lief t which was contributed on the be- at it was given to prevent sutlering r than the creating of ivisection, Yours t Wa. H Santa Banuara, CaLtrorysa, No sath, 1917 Mr. J. M. Wares. Dear Sir that I contributed to the Red Cross under a misapprehension as to its aims. I learn on good authority that the Red Cross has established a laboratory for vivisection, Admitting th it to mankind (which is denied by P y of the best physicians), no right-minded man or woman can have anything but loathing and contempt for all soul who would be willing to Jam greatly grieved to find his own welfare a speakable low creature. y for the re the expense of the ering f another rs truly, Wa. TH. Attey O Wisest f Sheba,as her slaves wondrous gifts ie yreatest gift From this gold-lettered scroll Il perceive that 1 have subscribed for cach of so that once a week shall be freed from their observation.” “Fair cousin of Sheba,” replied you are certainly one great our seven hun Solomon, * old girl.” “EP Brey ° One Detail Easier Sone detail life is easier. That's quite a help. People don't have to see one another off to Europe. When you hear that your next to most intimate friend is going abroad, you don't ask when or how, nor send and 9 It simplifies life quite a hit thing aboard for him ¢ enquiries afterwards, if you find anyone who knows You just sit tight and let him go, The war will teach us a lot of similar cconomies if it keeps on. When Jack lonoon Came t6 Our Home ANCE and | were tic of ordinary fietion. The war had awakened us to realities, No namby-pamby hetion could satisfy us. We wanted life, I read the Metropolitan's announcement that they would give The jest Works of Jack London free to the man or woman “ho. iptions under certain easy conditions. It seemed worth taking a chance #0 I cut out the coupon and mailed it. The books came promptly. Nance wanted a good love story to read that evening. $0 she took “Martin Eden.” | wanted a real man story, 20 | took “The Sea-Woll.” ‘We both got overflowing measure. It was just as if Jack Loodon was sitting before us, telling us of his adventures on the long trail. My book was full of the buccaneer spirit: the salt air of the sea blew through it: I saw Wolf Larsen shoot four of his crew: lure husbands and wives aboard his ship and then maroon the men while he sailed off with “OACK Four handsome volumes bound in decorated red cloth, gold stamped. Livingston Bull, Phillip R- Goodwin, W. J. Aylward and The Kinneys. The Cound uniform edition if you accept the o LONDON - FREE | the women. 1 saw a beautiful girl rescued from the Sea-Wolf's ch by the young American who through long months of contact brute had become his match. 4 ance had the same experience. The story of the uncouth your with the spark of genius in his breast, who by sheer force of will a rary success and won the love of a spoded darling of society. jance fascinated. When we closed the books it_was midnight. | The next evening we read “Love of Life” and “The Call of the i and these were just a8 gripping. Jack London's dauntless spirit wate us as we read—for he had put hislife—his roving. edventurous, devia care spirit into these books. , | ‘Nance says—and I second it—that of all the bargains T have secze, never got one that was less a drain on my purse or that brought such returns. We swear by Jack London, and by the Metropolitas brough: him to our home. They are illustrated by Chat ey Come to you free and postpaid’ we make below. The titles are ‘Met ‘Love of Life’ and “The Call of the Wild. n the attached Coupon containing your scription for Metropolitan and McClure's, ‘The Greatest Works of Jack London, in 4 volumes, bound in ha some red cloth and gold stamped. You will receive at once the first copies of Metropolitan and McClure’s. You send then $1.00 a ‘month for five months for the magazines: which is few than the magazines would cost you on the newsstands, and that’s all. Re member. while you pay on this easy monthly plan, you get the maga- Eines considersbly Gclow thcis single copy price. ceed the four great books come without cost. If you prefer to pay cash send only $4.75 with order. For the 4 books in beautiful red half leather bending, send $6.75, (Canadian and Foreign Postage extra. Magazines may be sent to different addresses if desired. If you are at present a subscriber to either magazine your subscription will be eatended.) METROPOLITAN | 432 Fourth Avenue New York City we ESEND_A DIME WITH THIS COUPOD J Fourth Avenue, a 10 cents. Send me, free and pos ‘The Greatest Works of Jack Londoa. my subscription to Metropolitan T agree to send you $1 a moe! 10 In all for the magazines. If T prefer to x ‘The books are mine, tree. t and inge terms Of Payment to sctcn months Uf you prefer half Wee Wa wish credit and are not known to us send your letterbest card of references with coupon. ou live outsid Magazines may go to separate address, If you are a wubseriber already, Indicate thts 2 ton will be extended,