Life, 1918-01-03 · page 3 of 40
Life — January 3, 1918 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Enos's Fruit Salt**, a digestive compound marketed to women. The large illustration depicts a woman in early 20th-century athletic wear (bloomers, sailor shirt) wielding a sword or fencing épée, appearing vigorous and healthy. The ad's messaging—promoting "jubilant health, rosy cheeks, clear skin"—reflects period marketing that associated patent medicines with vitality and modernity. The athletic imagery suggests women's emerging participation in sports and active lifestyles. The left column contains editorial content about business aptitude unrelated to the advertisement. The caution box warns readers about subscription fraud, protecting LIFE's circulation. This represents typical early 20th-century magazine advertising practices mixing health claims with lifestyle aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
er now— where all. ot P snoot ! Bill. Bangs. A Way Out HICAGO is sometimes referred to as the unintellectual centre of the United States; yet a Chicago man has recently dared to advance the theory that a creative worker may be a good business man. Among other things, Dr. T. H. Hay- ward in his book, “ Professionalism and Originality” (Open Court Pub- lishing Co., Chicago), “Strength in one direction more often goes with strength in another than weakness.” This gentleman declares, in effect, that the reason why some men have been absent-minded and apparently in- capable of practical work is simply he- cause all their energy is expended in other directions, and that if they had started, out to be business men they would be as supremely successiul in that field as in any other. For example, if Shakespeare had been born in the Pennsylvania oil region he might easily have been a John D. Rockefeller, or if Robert Burns had been born on a Kansas farm, where he could not have gotten any whiskey, he would have developed into a great modern farmer. Ii this theory is true—and it does seem reasonable—then when we catch aman with any marked ability we have only to steer him in the way we wish him to go, and we can make of him anything we want. This being the case, why would it CAUTION: LIFE employs no direct travel- ing representatives; it does not offer prizes, college courses or other in- ducements for agents to canvass for subscriptions. subscriptions on any such basis should be turned over to the author- ities as a swindler. Anyone soliciting Be sure to place your order with a reliable bookseller, news agent or solicitor, if you do not mail it to LIFE direct. Ee Ss ey LIFE PUBLISHING COMPANY 17 West 31st Street, New York DA arkling eyes, should take UIT SALT” (Derivative Compound) od and digestion in good order 7 aperient contains valuable remedial constituents ighly efficacious in Promoting’ the general health, by tion, correcting bili jousness, sick headache tipat Safe to take—purifying, invigorating. Sold by druggists. Prepared only by J. C. ENO, Ltd., London, S. E., England not be a good idea to train some of our most promising men for Congress? We cannot get rid of Congress. To rail at it because it is incompetent does no good The only way is to make it bet- ter, and if a national school for training congressmen, recruited from some of our ablest poets and authors, could be established, the results would be twofold. We would have better congressmen and fewer poets and authors. Nothing to It John Barrymore, the actor, said at a dinner at the Players’ Club in New York “The good die young. They this because they see it's no use living if you've got to be good.” —Detroit Free Press HE saddest thing about the tion of Anne Boleyn was that regular y copy of Lire arr Just as she was being led to the block, and she hadn't time to read it. comicbooks.com