Life — December 27, 1917 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satire or political commentary. It's a full-page ad by the American Chain Company promoting Weed Anti-Skid Chains for vehicle tires. The ad features a large illustration of tires equipped with chains stacked in rows, emphasizing their availability and variety. The text claims chains are "the only mechanical device yet invented that is absolutely dependable to make slippery roads safe." The advertisement attributes the campaign idea to "a car owner" concerned with "motoring safety for everyone," framing tire chains as essential safety equipment for winter driving. The company positions itself as the world's largest chain manufacturer, based in Bridgeport, Connecticut, with Canadian operations. This reflects early 20th-century winter driving concerns before modern tire technology.