Life, 1917-12-27 · page 22 of 41
Life — December 27, 1917 — page 22: what you’re looking at
What you’re looking at
This page contains two distinct items from a WWI-era *Life* magazine: **The Poem "Delenda Est"** (top left): A patriotic wartime poem urging Americans to maintain resolve against Germany ("the Hun"). "Delenda est Kultur" parodies the Latin phrase "Delenda est Carthago" (Carthage must be destroyed), applying it to German culture. The poem references soldiers going "over the top" (trench warfare) and frames the war as a moral struggle for democracy. **The Cartoon "Save Your Peanuts"** (center): Shows two people at what appears to be a zoo or animal enclosure with a sign reading "DON'T FEED THE ANIMALS." The joke satirizes wartime food rationing by suggesting that peanuts—a common snack—should be preserved rather than fed to animals, given scarcity concerns during WWI. **The Bank Advice Section** (bottom): Satirizes how savings banks might market to women depositors, with tongue-in-cheek suggestions like hiring attractive male tellers and providing special amenities—poking fun at patronizing attitudes toward female customers. The page reflects WWI home-front concerns: patriotic fervor, resource conservation, and evolving consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1090 Delenda Est ACE without honor scorning, Knowing that right is might, When we rise up in the morning, When we lie down at night, The task we have undertaken Keeping al in view, With firm resolve unshaken, Let us the vow renew: They shall not overwhelm us; Our strangle-hold is sure! ndus est Gulielnus, nda est Kultur! giving, fith all that we That earth may be fit for the liv- ing And the brave dead justified In the simple faith they cherished When going “over the top,” That the cause for which they per- © beside, ished Nor Hun nor hell could stop! The struggle ne'er forsaking Till from the m The world resolved on 1 for Democracy ” Just every bit we Our solemn vow renewing, Back home or in the van: They shall not overwhelm us; Our strangle-hold is sure! Delendus est Gulictuus, Delenda est Kultur! R. D. Lucas. How Sarees Banks Can En- courage omen to Deposit Ge trading stamps for each de- posit of seventy-five cents and ¢ actors to act as recciv- ing tellers on Tuesdays and Thursdays, and to shake hands with cach de- positor Employ only unmarried men with charming manners. Distribute free chewing gum instead of calendars and blotters. Provide spe booths in which de- positors can recover money from their stockings without embarrassment. al “rE “SAVE YOUR PEANUTS” Place packages of hairpins, books of nose-powder papers and large mirrors at frequent intervals around the walls. Employ a competent nurse to care for Pomeranians, babies and other im- pediments. up-to-date photographs of n royalty and high society, and change the photographs twice a week. Furnish cach depositor with special deposit slips to match the color of her eyes. LIMSON: They say that in an- other y we won't have any oils or fats left, if the war keeps on. Bonnier. (hopefully): Will all the castor oil go too?