Life, 1917-12-27 · page 2 of 41
Life — December 27, 1917 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement** for Life Publishing Company's 1918 calendars rather than political satire. The page features two decorative calendar designs: "Life's Patriotic Calendar" (left, showing two men shaking hands in military context) and "Life's Day Calendar" (right, depicting domestic/family imagery). The accompanying text frames calendar-keeping as a patriotic duty during World War I, stating that "counting every day" aids the war effort and promotes "peace and universal brotherhood." This reflects 1918 American WWI messaging—civilians are encouraged to view daily activities as contributing to military victory. The calendars cost one dollar each and were marketed as Christmas gifts. The appeal combines **wartime morale-building** with commercial product promotion, typical of American home-front messaging during the final year of WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Single Copies. Ten Cents. in England, Sixpence. =~ iciiiods Oe (| LlesPulnole Calendar ifs Dog Cn | Calendars for There Never Was a Time Gu the vistory of the world when counting every day ig such a Necessity ag it ig now. Every day brings ug nearer to the end of the war, Cbery day, if it meang ait added personal sacrifice, means algo another step toward ~race and universal brotheryood. A Life calendar tn the yome is a constant reminder that the Liberty of the world ts steadily drawing nearer, Thousands of homes throughout America testify each year to the beauty and usefulness of LIFE'S Calendars. The teo Calendars, reproduced above in miniature, are handsomely printed in colors, and tied together with a heavy cord and tassel. Each Calendar pui up in an art box, size 10x14. Sent carriage pre- paid to any United States address upon receipt of One Dollar each. As the edition is limited and these Calendars are highly popular as Christmas Gifts, you should place your order at once, forwarding with it your remittance for the proper amount. LIFE PUBLISHING COMPANY 17 West jist Street New York comicbooks Eoin