Life — December 27, 1917 — page 2: what you’re looking at

What you’re looking at

# Life Magazine Calendar Advertisement, 1918 This is primarily an **advertisement** for Life Publishing Company's 1918 calendars rather than political satire. The page features two decorative calendar designs: "Life's Patriotic Calendar" (left, showing two men shaking hands in military context) and "Life's Day Calendar" (right, depicting domestic/family imagery). The accompanying text frames calendar-keeping as a patriotic duty during World War I, stating that "counting every day" aids the war effort and promotes "peace and universal brotherhood." This reflects 1918 American WWI messaging—civilians are encouraged to view daily activities as contributing to military victory. The calendars cost one dollar each and were marketed as Christmas gifts. The appeal combines **wartime morale-building** with commercial product promotion, typical of American home-front messaging during the final year of WWI.