Life, 1917-12-13 · page 36 of 40
Life — December 13, 1917 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a political cartoon. It promotes Life magazine's 1918 calendars featuring two designs: "Life's Patriotic Calendar" (depicting two men in what appears to be a diplomatic handshake) and "Life's Day Calendar" (showing a woman). The ad's text references **World War I**, which the U.S. entered in 1917. The messaging frames daily calendar-counting as a patriotic act—each day brings Americans "nearer to the end of the war" and toward "peace and universal brotherhood." The phrase "Liberty of the world is steadily drawing nearer" appeals to American ideals about the war's purpose. The calendars cost one dollar each and are marketed as **Christmas gifts**. The ad emphasizes their "limited edition," creating urgency for purchase. This reflects how American commercial culture, including magazines, mobilized around World War I messaging during 1918, the final year of the conflict.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If Liles Dog Calendar | “9 | * jifesPulrohe @alendar”| | Calendars jor 1918 There Never Was a Time = } | | | Gu the history of the world whew counting every dap is such a necessity as it ig mow. Every day brings ws nearer to the end of the war. Every day, tf it meang an added personal sacrifice, means algo another step toward peace and unibergal brotheryood. a Life calendar fit the home ig a constant reniirder that the Liberty of the world ig steadily drawiitg nearer. Thousands of homes throughout America testify each year to the beauty and usefulness of LIFE’S Calendars. The two Calendars, reproduced above in miniature, are handsomely printed in colors, and tied together with a heavy cord and tassel. Each Calendar put up in an art box, size 10x14. Sent carriage pre- paid to any United States address upon receipt of One Dollar cach. As the edition is limited and these Calendars are highly popular as Christmas: Gifls you should place your order at once, forwarding with it your remittance for the proper amount. LIFE PUBLISHING COMPANY 17 West 31st Street New York