Life, 1917-12-06 · page 9 of 92
Life — December 6, 1917 — page 9: what you’re looking at
What you’re looking at
This page is **primarily an advertisement for Tuxedo tobacco**, not political satire. The top panel shows a domestic Christmas scene with a couple—the woman decorating a tree, the man relaxing in a chair—illustrating the tagline "Your Nose Knows." The ad's central claim is that Tuxedo's distinctive fragrance reliably signals Christmas cheer and quality. It contrasts this "pure fragrance" against cheaper tobacco brands that might deceive consumers. The dramatic illustration on the left shows a fashionably dressed woman in evening wear, reinforcing the product's association with sophistication and refined taste. The bottom includes a "Try this Test" section encouraging consumers to compare Tuxedo's aroma against competitors, guaranteeing their nose will recognize its superiority. It's endorsed by "The American Tobacco Co., Incorporated." This reflects early 20th-century advertising's emphasis on sensory experience and brand reputation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ #3 FIOW do you know youre going to havea Tree? “Your Nose knows’ By the spicy balsam fragrance that fills the house. What hearty cheer it proclaims. You just know it’s Christmas. No fooling you on that fragrance! Nor can anyone deceive you either on a fine tobacco whose appealing fragrance proclaims purity, for—“Your Nose Knows.” " There is merry Christmas cheer in the pure fragrance of Cfuxedo The Perfect Tobacco far Pipe and Cigarette The rich, ripe Burley leaves of which Tuxedo is made - store the sunshine of the Blue Grass region of Old Kentucky and bring cheer and satisfaction to you with every smoke—“Your Nose Knows.” Caren Try this Test:—Rub a little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it § deep—its delicious, pure fragrance } will convince you. Try this test with any other tobacco and weewill | let Tuxedo stand or fall on your } judgment— i “Your Nose Knows’’ Guaranteed by clot INCORPORATED comicbooks.com