Life, 1917-12-06 · page 88 of 92
Life — December 6, 1917 — page 88: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and magazine promotion**, with minimal satirical cartooning. The main satirical content appears in two brief pieces: 1. **The "Flabby Gums" Advertisement**: While ostensibly promoting Forhan's toothpaste, the ad uses exaggerated health warnings typical of early 20th-century patent medicine marketing—claiming pyorrhea affects "four out of five people over forty" and causes "prematurely flattened lips." This reflects satirical critique of overblown medical advertising claims. 2. **A racist joke** (bottom left cartoon): A brief dialogue mocking Black Americans, with a woman responding to a preacher's promise of "banquets in Heaven" by asking who will wash the dishes—stereotyping Black domestic labor. 3. **A wartime domestic joke**: References Herbert Hoover's food preservation campaign, joking that women now spend all their time "doing up preserves." The page is largely devoted to **promoting Vanity Fair magazine** through detailed descriptions of its content (theater, fashion, society, sports, etc.), positioning it as essential reading for "sophisticated, well-bred, discriminating people."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Flabby gums —the cause of loosened teeth HE gums are the first line of defense for the teeth, Without firm gums teeth cannot be sound, And tender, inflamed of flabby gums’ become positive sources of vital danger. The spongy gum surface invites the seepage of decay- food germs into the system. This condition is known as Pyorrhea (Riggs’ Dis- ease), Four out of five people over forty have it And many even under thirty. Use Forhan’s daily and haveno fear of tendergums, the first stage of Pyorrhea. Nor of dangerous tooth loosening. which accom- panies Pyorrhea. Nor yet of prematurely flattened lips, which are the certain result of Pyorrhea. On the contrary, For- han’s will make your gums texture-firm and tooth- supporting. No tooth base decay will form below the gum line, Forhan’s will also scientifically cleanse your teeth They will feel particularly smooth after using Forhan’s, Forhan’s is pleasant, cool and antiseptic If gum shrinkage has al- ready set in, start using Forhan’s and consult a dentist for special treat- ment At All Druggists FORHAN CO. 202 Sixth Ave., N.Y. Send for Trial Tube Free “1 DON'T SEE NO DIFFERENCE BETWEEN A | THE STAGE: Reviews Taking No Chances N Heaven,” promised the colored evangelist, “there will be great banquets and sumptuous feasts.” “Yeh—uh huh—dat's fine,” mented a dusky negress in the audi- ence, “but tell me, young feller, who's gwine wash dem dishes, huh?” com- OW that Hoover has induced the women of our country to do up pre- serves, lifeis one jam thing after another, The little Bhali-snatcher, with the entrenching teoh, Aas just consummated a surprise attackon the Hand- some Offcer, He has already missed four trains backtocamp. Probably he will be couri-martialled in the morning, But what of that? He is learning about Ufein the big city from a woman who keews itsevery phase—its arty, sport dances fashiens, and gaietiess its modernist painters, its futurit composers, thetendencies of literature, the sensations of the movies, the whimticalities of humorist, the problems of the war, the idiociesof high sciety,and the new Callee silhouette, A swoman, in short, coho deepe up with the times by reading | VANITY FAIR 25 concerts and recitals 22 lectures 7 new plays opening 43 playhouses busy every night 4 big patriotic spectacles 3 carnivals Every Issue Contains of pl thats going on of dances, both wild and hothouse, and their ins door, outdoor, rhythmic TE ARTS Painless ‘and Lallroom exposests. FASHIONS # The tase | pronounced with islam accest—on the HUMOR: Not the cus tard-ple school, nor even " Smartest men and the Smartest women, fog work of our younger writers apd artists, DOGS AND MOTORS: Photographsand ite his ASSORTED NUTS: tories of the most suc. Portraits and revelations cessful 1918 models of Ofallthetes-koown and — well-bred dogs and well- most carefslly assorted — Lailt motors, buts, aad mad ha ME SHOPPING: The heart SPORTS: Fveryknown of the blue list shopping Species of sports: indoor district; a pageant of WAK-TIME CHRISTMAS AND ANY OTHER” i and eutdocr, bercically riches: gnd the shortest feasculine and politely and eastest way to ace Ladylike. quire their contents, 25e a copy VETER J. CAREY, PRINTER One magazine knows them all, covers them all, selects from them just those which sophisticated, well-bred, discrimi- nating people care to see and know about: Vanity Fair. {i Stop where you are! Pty trecmigel fermen rate ga | Tearoffthat coupon! || coupon now. Yor drmavesgetUshe DANCING All varieties Subscribe to | Sesser: VANITY | FAIR CONDE NAST, Publisher FRANK CROWNINSHIELD, Use Your Spoon NOW eave no sugar in your exp 'Twould be the worst of crimes, Take just enough, and melt it up— For these be stirring times. YOPHON’S masterly retreat ith the ten thousand was sue- cessful because he, as well as every man in his command, was anxious to get back where he could secure his copy of Lire regularly, In New York —In a Single Week — There Were: 4 golf tournaments 3 horse and dog shows 2 racing meets 12 art exhibits 42 public banquets 60 cabarets and dinner show To attend them all—to keep up with the whirling kaleido- scope of modern life in a single city—would take forty- eight hours a day, and even in taxis and sleep in the subway. en one would have to eat One Little Green Dollar will bring you 5 issues of Vanity Fair—and even 6 if you mail be VANITY FAIR, 19 W.44th St., NewYork Oy accept your offer gladly. Tt Js unde stlend that ethernet iaecived you will send the current issue | charge. T enclose $1 (or) send me billat? ed in te, free of later date, (Canadian, $1.25—Foreign 1) Street ..... City. eeee $3.4 year State ....