Life, 1917-12-06 · page 86 of 92
Life — December 6, 1917 — page 86: what you’re looking at
What you’re looking at
This is primarily an advertisement for "Life's Calendars for 1918," not a political cartoon. The page promotes two calendar products: "Life's Catholic Calendar" (showing two men shaking hands) and "Life's Dog Calendar" (depicting a woman with a dog). The advertising text frames these calendars within World War I patriotic sentiment. It argues that counting days during wartime is necessary because "every day brings us nearer to the end of the war" and represents "personal sacrifice" toward "peace and universal brotherhood." The calendars serve as "constant reminders" of liberty's advancement. This reflects how American advertisers of 1918 marketed consumer goods by connecting them to wartime themes and sacrifice—using patriotic messaging to sell Christmas gifts. The Life Publishing Company offered both calendars together for one dollar, emphasizing limited availability to encourage immediate orders.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
matte to de in da ofe's ; | So I ‘LfesPalrolc Calendar” * files Dog Calendar than } H right and Calendars 8 | coul || sow y | Th jor r OS table LU18 - |i gai J taug lieve noth ing not There Never Was a Time Jn the history of the world when counting every day is such a Necessity ag it is now. Ebery day brings ws nearer to the end of the war, Cbery day, if it means am added personal sacrifice, means algo another step toward Peace and universal brotheryood. A Life calendar in the home ig a constant reminder that the Liberty of the world is steadily drawing nearer. Thousands of homes throughout America testify each year to the beauty and usefulness of LIFE’S Calendars. The two Calendars, reproduced above in miniature, aie handsomely printed in colors, and tied together with a heavy cord and tassel. Each Calendar put up in an art box, size 12¥%%15%. Sent carnage prepaid to any United States address upon receipt of One Dollar. As the edition is limited and. these Calendars are highly popular as Christmas Gifts, you should place your order at once, forwarding with it your remittance for the proper amount, LIFE PUBLISHING COMPANY 17 West 31st Street New York comicbookseeom