Life, 1917-12-06 · page 79 of 92
Life — December 6, 1917 — page 79: what you’re looking at
What you’re looking at
This is a **Life Savers candy advertisement**, not political satire. The page features a Christmas-themed ad showing a cherub or cupid-like figure offering the iconic ring-shaped candies to a smiling woman's face. The ad's wordplay—"There's nothing half so sweet in life as LIFE SAVERS"—plays on the product name while emphasizing the candy's defining feature: the hole in the middle. The cherub reinforces the romantic/gift-giving Christmas theme. Four flavors are listed: Pep-O-Mint, Wint-O-Green, Cl-O-Ve, and Lic-O-Rice. The price was 5¢ everywhere. This is straightforward vintage advertising using sentimental holiday imagery and clever branding, with no political commentary or social satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There's nothing half so sweet in Life as LIFE SAVERs THE CANDY MINT WITH THE HOLE Four Flavors PEP-O-MINT WINT-O-GREEN CL-O-VE LIC-O-RICE Ever where w/) SF - comicbooks.com