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Life, 1917-12-06 · page 15 of 92

Life — December 6, 1917 — page 15: what you’re looking at

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Life — December 6, 1917 — page 15: Life, 1917-12-06

What you’re looking at

This page is primarily **advertising**, dominated by a W.L. Douglas shoe company ad. The advertisement features illustrations of shoe manufacturing and a portrait of what appears to be the company founder or spokesman, emphasizing quality craftsmanship and value ("The Shoe That Holds Its Shape," priced $3-$8). The left side contains **satirical content**: "A Christmas Prayer" mocking excessive gift-giving, and "Setting 'Em Up Exercises for Prohibitionists"—humor about Prohibition-era abstinence. The latter piece ridicules those giving up alcohol, suggesting physical exercises as substitute activities. A small anecdote mocks a man refusing cigarettes as an "effeminate habit," reflecting early 20th-century attitudes about masculinity. The page reflects the magazine's satirical approach to contemporary social issues like Prohibition and changing social customs.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Christmas Prayer ‘IS Christmas time again, and we Are cursed with gifts ferocious; But those we sent will likely be As equally atrocious. And so we make this prayerful plea To those who have incensed us: “Forgive our Christmas gifts as we Do those who gift against us!” H. P. Setting "Em Up Exercises for Prohibitionists Tus exercise should be performed by two or more in company. Stand at rest, right forearm resting lightly on bar. At the command, “Here's how!” crook right elbow and raise right hand to lips, at the same time inclining head slightly backward. Return to position of rest. It is advisable to allow a breathing period before repeating the exercise, and it is important not to lose count. This exercise, practised in moderation, will correct an ingrowing disposition and broaden narrow views. At a dinner party recently a man re- fused a cigarette and was not even tempted by a cigar. “Don't you smoke, Mr. Gordon?” asked his host. “No,” he replied, “I have given it up as an effeminate habit.” CAUTION: LIFE employs no direct travel- ling representatives, it does not offer prizes, college courses or other in- ducements for agents to canvass for subscriptions. Anyone soliciting subscriptions on any such basis should be turned over to the author- ities as a swindler. Be sure to place your order with a reliable bookseller, news agent or solicitor, if you do not mail it © LIFE direct. eA an ra coe LIFE PUBLISHING COMPANY 17 West 31st Street, New York The early boyhood days of W. L. ne rea near ith the mornings and until after dark at sight bythe lightof a smoky whale cil lamp. CAUTION — Be sure the price stamped on the bottom has not been erased or raised. eo “ THE SHOE THAT HOLDS ITS SHAPE” $3 $3: 50 $4. $4.50 $5 6 $7 he YouCan Save Money by Wearing Me L. Douglas Shoes. The Best if Known Shoes in the World. & W: L. Douglas name and the retail price is stamped on the bottom of every pair of shoes at the factory. The value is guar- anteed and the wearer protected against high prices for inferior shoes, The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. Theyare always worth the price paid for them. ¢ The quality of W. L-_Douglas product J is guaranteed by morethan 40 years \)/ BOYS SHOES experience in making fine shoes. The Best ia theWorld smart styles are the leaders in the fashion $3 52.0 8 centresof America. Theyare made ina well-equipped factory at Brockton, Mass.,bythe highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determinationto make the best shoes forthe price that money canbuy, BEWARE OF FRAUD. None genuine untess L. Douglas name and the retail price ts stamped on the bottom, TAKE NO SUBSTITUTE For sale by over 9000 shoe dealers and 105 W. L. Douglas stores in the large cities. If not convenient to call at W. L. Douglas store, ask your local dealer for W. L. Douglas shoes. If he cannot supply you, take noother make. Write for booklet, showing how to order shoes by mail, postage free. VAG clad 3s Soa2C8 WAS SHOE. CO. 147 Spark rockton, Mass. FOR A GOOD OLD BoY comicbooks.com