Life, 1917-12-06 · page 12 of 92
Life — December 6, 1917 — page 12: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not political satire. The main feature is a Beeman's chewing gum advertisement claiming the product aids digestion through added pepsin (a digestive enzyme). The creator, "Doctor E.E. Beeman," asserts that pepsin has long been used medicinally for indigestion, and he's innovatively combined it with chewing gum. The ad positions the gum as preventative medicine for digestive ailments. The side panel contains unrelated patriotic WWI poetry ("A Voice from the Trenches") and advertisements for hair products and digestive remedies—typical period marketing that exploited health anxieties. This reflects early 20th-century marketing where medicinal claims were largely unregulated, and adding pharmaceutical ingredients to consumer products was common advertising strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
I PUT PEPSIN INTO GUM Pepsin had long been famous as a relief for indigestion. Yet no one had thought of using Pepsin in chewing gum. As a food chemist I saw its wonderful pos- sibilities. So I devised my own formula for gum. I included pure Pepsin and the finest of chicle. Thus I produced Beeman’s—the original Pepsin Chewing Gum. As a preventive or relief for indigestion, or all other ailments induced by indigestion, I believe my chewing gum is unexcelled. Pantry Battalion Regulations HE pan is mightier than the sword. Live economically and let live. A half loaf is better than most of ‘us get. None but the brave deserves the best fare. You cannot be a glutton and a patriot. Save food and save the world. A foolish entertainer and her allow- ance are soon parted. lice! Doctor EE. Beeman A soldier in need is a shame indeed. A potato saved is a battle gained. Learn to eat everything. All's fare in war. "THERE was a young skater named Shear, Whose ankles were wobbly and queer. Said he, “I will go Take a lesson or so— For I now skate entirely by ear!” A Voice from the Trenches Christmas, 1917 “DEACE on earth, good will to men!” No fairer words of tongue or pen, No words of deeper, truer worth Have ever thrilled a listening carth, And day or night For them I fight, In tears or laughter, woe or mirth! I strive with all the heart 0’ me That everywhere sweet Peace may be, And e’en the Hell of War I dare That little children everywhere May run their way, Blithe-hearted, gay, Beneath her smile and fostering care, That every land, sea, dale or hill May bask in suns of man’s Good Will, I brave the fields of strife, clate To slay the legions black of Hate, And bring again Love's golden reign In realms laid waste and desolate. That coming days more blest than mine May taste the boon of Peace divine And unto Love restore her might, I face what must be unaffright, And to her call Life, fortune, all I give, and deem my burden light! John Kendrick Bangs. VERY signer of the Declaration of Independence knew that he was taking his life in his hands, Every signer of an order for an annual sub- scription knows that he will take his Lire in his hands every week fora year. trole Hahn Makes Coiffure More Attractive With wonderful definess, healthy hair canbe arranged in fascinating "= Coiffures that bring cut its softness, vitality and tone beauty, Pézrole Hahn gives your thote expressive qual- ies, Irs natural Petroleum ( perfumed) pro- motes health and vigor— cleanses and stimulates your bair. Sizes $1.50 and $1.00 at dealers or by parcel post. PARK & TILFORD gents New York Crowning, Glory’ fascinating "hittia booklet, ‘ont freo.om request. Absolutely Removes Indigestion. One package proves it. 25c at all druggists.