Life, 1917-11-29 · page 2 of 40
Life — November 29, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Life Publishing Company's calendar products, not political satire. The ad promotes two decorative calendars for 1918: "Life's Miracle Calendar" (showing two men shaking hands) and "Life's Day Calendar" (showing a woman with a child). The accompanying text uses **WWI messaging** to justify the calendars' importance—claiming that "counting every day" helps end the war and advance "Peace and universal brotherhood." This appeals to patriotic sentiment during America's involvement in World War I. The calendars cost one dollar, came in an art box, and were marketed as Christmas gifts. The ad emphasizes limited availability and urges immediate orders. This is straightforward commercial promotion leveraging wartime consciousness rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| | fifesPulrohe Qulendur™ g | “£9 Calendars jor LUIS There Never Was a Time Gu the history of the world when counting every day ig such a necessity ag it 18 now. Every day brings us nearer to the end of the war. Cvery day, if it means ait added personal sacrifice, means algo another step toward ycace and universal brotheryood. A Life calendar in the ome ig a constant reninder that the Liberty of the world ig constantly drawing wearer, Thousands of homes thro: ghoul Acrica testify each year to the beauty and usefulness of LIFE'S Calendars. The two Calendars, reproduced above in miniature, are handsomely printed in colors, and lied together with a heavy cord and tassel, Each Calendar put up in an art box, size 12% «15%. Sent carriage prepaid to any United States address upon receipt of One Dollar, As the edition is limited and these Calendars are highly popular as Christmas Gifts, sou should place your order at once, forwarding with it your remittance for the proper amount. LIFE PUBLISHING COMPANY 17 West 31st Street New York comichoolm rn