Life — November 29, 1917 — page 2: what you’re looking at

What you’re looking at

# Life's Calendars for 1918 This page is primarily **advertising** for Life Publishing Company's calendar products, not political satire. The ad promotes two decorative calendars for 1918: "Life's Miracle Calendar" (showing two men shaking hands) and "Life's Day Calendar" (showing a woman with a child). The accompanying text uses **WWI messaging** to justify the calendars' importance—claiming that "counting every day" helps end the war and advance "Peace and universal brotherhood." This appeals to patriotic sentiment during America's involvement in World War I. The calendars cost one dollar, came in an art box, and were marketed as Christmas gifts. The ad emphasizes limited availability and urges immediate orders. This is straightforward commercial promotion leveraging wartime consciousness rather than satirical commentary.