Life, 1917-11-22 · page 38 of 44
Life — November 22, 1917 — page 38: what you’re looking at
What you’re looking at
This page primarily contains **advertisements and fashion/lifestyle advice** rather than political satire. The main elements are: **"Have You a Little Pig?" article**: A satirical commentary on Herbert Hoover's WWI-era food conservation suggestion that civilians keep pet pigs. The piece mocks the tension between Hoover's proposal and public health boards' opposition—arguing that if Hoover were right, health boards would be discredited, and "it will not be in vain if boards of health are put out of business." This is **satirical critique** of government contradiction and waste during wartime. **Other content**: - Fownes glove advertisement - Poem about "The Iron Cross" - A domestic humor exchange about teaching cooks to economize - Vogue magazine advertisement promoting Christmas gift guides The page reflects **WWI-era concerns** (conservation, food rationing) and period assumptions about women's domestic roles. The Hoover reference anchors this to early 1900s wartime America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have You a Little Pig? R. HERBERT HOOVER'S recent suggestion that everyone keep a pet pix for food con. servation purposes is worthy of more than passing thought. Mr, Hoover says that suburbanites in particular should adopt this custom. Mr. Hoover says nothing about Officers of the British, French and Allied Armies and Navies his would be a serious matter and were well acquainted with the superior durability of Fownes Cape gloves, before the War. Since then they have used “Capes” in even larger quantities. In America FownesCapes areof the same high Service standard —and are-also washable. Civilians, Army and Navy fficers, —if its a that’s all you need to know about a GLOVE. | The Iron Cross N Emperor placed it the Upon my breas This little bit of metal which I wear. And as he said: “For valor shown, For bravery true, for courage rare,” I bowed my head and prayed,— “Oh, God, forgive, Help me this cross to bear.” J. A. Shee USBAND: cook to save? Wire: What's the use? She will be gone in a day or so. “But consider, if you teach all the cooks we have, what an effect upon the country!” Are you teaching the HAT is home without a mother?” asked the sentimental orator, working on the feelings of his audience. “What is home without the weekly arrival of Lire?” asked a practical mother who knew the value of keeping the family cheerful. LESSON IN FINANCE HOW TO FLOAT ALONE the objections likely to be made by boards of health offer a vast ground for controversy ; for every board of health would contend that the keeping of a pig on the premises is a menace to health; whereas Mr. Hoover contends that the keep- ing of a pig would accomplish precisely the opposite effect. What would happen in these cir- cumstances? If Mr. Hoover prevailed, all boards of health would inevitably be discredited, If it could be proved on them that they themselves were an actual menace to the country by refusing permission for pet pigs to roam about one’s premises, this would call national atten: tion to their uselessness. The war certainly ought to accomplish some useful purpose. It will not be in vain if boards of health are put out of business. MMMM MM This year, above all others, when extravagance and waste are to be avoided, you should have Vogue at your right hand, For, now every woman must devote even more than her customary care to the selection of every piece of her wardrobe, so that not one hat, gown or wrap may remain unworn and its price wasted. OGUE suggests: that before you spend a penny on your Christmas gifts; before you make the first tentative plans for your Spring wardrobe, you consult Vogue’s Christmas numbers, and the great series of Spring Fashion Numbers which follow them. THE CHRISTMAS GIFTS NUMBER (ready now) and the Holiday Number which follows it show and price some 700 Christmas gifts which annually solve the gift problem for thousands of women, Immediately following them come Vogue's great Spring Fashion Numbers. Ask any reader of Vogue and she will tell you that $2 Invested in Vogue a tiny fraction of your loss on one ill-chosen hat or gown Will Save You $200 The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford. Consider, then, that by the simple act of mailing the coupon low, and at your convenience forwarding $2 (a tiny fraction of your loss on a single ill-chosen hat or gown), not only may you have before you, at this important season, Vogue's great Christmas Numbers, but all through the Winter and the com- ing Spring the Fashion numbers that follow them. Here Are Your Ten Numbers: (11 if you act promptly) *Christmas Gifts i Dec. 1 = Spring Patterns Mar. 1 Vogue's solution of the Christmas: Workir Is for you ing Uitproblem R ew iden Biicanswedeee Holiday Number Dec. 15 " . More gifts and practical ideas'for Spring Fashions Mar. 15 holiday entertaining. The last word on Spring gowns, Lingerie Number Jen. 1 waists and accessones. Fine linen for personal ute and Parts Openinds inal for the household ls Open atts Motor and Southern Jan.15 — Gpeangeestablishing the meds “The new feahions in motor care and the new wardrobe for the southern season. Forecast of Spriog Fashions Feb. 1 Earliest authentic news of spring styles fully illustrated. Spring Millinery Feb. 15 Hata, bonnets and toques from the famous milliners, Smert Fashions for Limited lacomes Apr. 15 First aid to fashionable women of not unlimited means. Brides aod Summer Homes May 1 A journey “thr ani pelecee’” New fee 4 Don't Send Money Don't bother to enclose a check, or even to write a letter. The coupon opposite will do and is easier and quicker. bps one stroke of the Bezeysl solve your entire Christmas gilts and clothes problem. mailing the coupon you are, for the w ole six months, assured valuable and new ideas and insured against costly cee © Vodue *SPECIAL OFFER Tea numbers of Vogue for S2-eleven if you mail the coupon now. We will oan Sangh subscription with one of the hrat copies off the chou Christmas Cats Nur rs ving you *eleven num- et ey ote i a your order ta received in time. Since the additional copy, which we shall be glad to send you with ‘our compliments, must come ovt of @ small reserve supply on hand to meet the extraordinary demand for Vogue's annual Christmas Gifts Number, you can ece why this ex: tra number can not be flasranteed $u'un- jess your order ie feceived. imme- Giately. comicbooksgeom