Life, 1917-11-22 · page 31 of 44
Life — November 22, 1917 — page 31: what you’re looking at
What you’re looking at
This is a **car advertisement, not satire or political content**. It appears in Life magazine (page 843) promoting the Winton Six automobile, a closed-car limousine. The illustration shows two well-dressed figures observing a Winton Six sedan with a driver, emphasizing the vehicle's enclosed design—a selling point for autumn and winter travel. The advertisement's appeal is social and comfort-focused: closed cars protect owners from harsh weather while allowing them to maintain their social obligations ("misses no engagements, sends no regrets"). The pitch targets affluent buyers, positioning car ownership as a marker of status and health ("dividends in health and happiness"). Pricing ranges from $2,950 to $4,750, substantial sums in the early 20th century. There is no cartoon joke or political satire here—it's straightforward commercial messaging typical of Life's advertising content during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
843 Winton Six Limousine Time Has Come Crisp weather calls for closed cars. Lovely autumn days run quickly into winter, and then— Closed Cars $3205 to $4750 Open Cars $2950 to $3500 Prices subject to increase without notice. (5086 anywhere means the bite of chilling winds and rain, or snow and ice —unless you go in a sedan, a coupe, or a limousine. The closed car owner misses no engagements, sends no regrets, is never stormed-in at home. Winter weather is no hardship to him and his. They come and go freely, in wholesome comfort and good cheer. The closed car pays them dividends in health and happiness. Highly desirable are the latest Winton Six designs, in various sizes and body styles. And the one you order will be finished precisely to your personal taste—an exceptionally excellent and artistic possession. Simply telephone our nearest branch house or dealer. The Winton Company 92 Berea Road, Cleveland, Ohio, U. S. A. Branches in New York, Boston, Newark, Baltimore, Philadelphia, Pittsburgh, Cleveland, Cincinnati, Detroit, Chicago, Milwaukee, Minneapolis, Kansas City, Los Angeles, San Francisco, Seattle. comicbooks.com