Life — November 22, 1917 — page 2: what you’re looking at

What you’re looking at

# Analysis of Omar Cigarettes Advertisement This is an **advertisement**, not satire or political commentary. It promotes Omar Turkish cigarettes, priced at 15 cents, manufactured by The American Tobacco Co. The ad emphasizes the product's blend of Turkish tobacco and accentuating leaves, claiming to deliver both "aroma" and "ripe and pure" taste. The visual shows a cigarette package and an ornate holder featuring what appears to be a **Turkish figure**—likely referencing the exotic "Omar" brand name to suggest authenticity and premium quality. The headline "Even the words blend" is a play on the product's blended tobacco composition. This represents early-20th-century marketing that used orientalist imagery and naming to position cigarettes as sophisticated and desirable to American consumers.