Life, 1917-11-15 · page 6 of 40
Life — November 15, 1917 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes the "Weed Chain-Jack," a mechanical device for raising or lowering automobiles. The advertisement uses a humorous social scenario rather than satire: it depicts well-dressed people (appearing to be from the 1920s based on clothing and the car style) operating the jack, with the tagline "It's Child's Play." The joke is that raising a car requires no physical effort—even a woman in formal dress can do it easily while standing upright, without getting dirty or strained. This reflects early 20th-century attitudes about gender and labor: the ad's humor relies on the notion that women shouldn't have to perform heavy mechanical work. The product is positioned as a modern convenience that eliminates back-breaking effort for all users.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IT’S CHILD'S PLAY to raise or lower a car with the Weed Chain-Jack The Jack That Saves Your Back Simply a few easy pulls on its chain lifts or lowers the heaviest car while you stand erect— clear from greasy springs, tire carriers and other projections. Up or down—there’s no labor. Never gets out of order. Gears and chain wheel protected by a stamped steel housing. Chain heavily plated to prevent rusting. Has a strong cap, providing the kind of support from which an axle will not slip, while a broad bose Prevents the jack from upsetting on uneven roads. Every Weed Chain-Jack is submitted to a lifting test and will support over twice the weight it is ever required to lift. iting: | Pech hw | ais Whew | Bite hes ad The 8 inch and 10 inch sizes are made with an ; 7 Auxiliary Step as shown in the accompany- pitch: |. ,Blnches: | 12s inches| It snc ing illustration. When in operative position 7 I2inch I2inches | 1813 inches it adds two inches to the height of the jack. in. Truck | I2inches | 19% inches | No Aux. Step 10 Days’ Trial. If your dealer does not have them send us $5.00 for any size for pleasure cars or $10.00 for the Truck size, and we will send you one, all charges prepaid. For delivery in Canada send $6.00 for any size for pleasure cars or $12.00 for the Truck size. Try it 10 days. If not satisfied, return it to us and we will refund your money. BRIDGEPORT , CONNECTICUT In Canada: Dominion Chain Company, Limited, Niagara Falls, Ontario. Largest Chain Manufacturers in the World , are Ee nsin! Cain » Line ~ allt pes, einen 8 Lohes: Troe Phanters* Safety Chain toShi ‘Anchor G Z comicbookSfegma