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Life, 1917-11-08 · page 38 of 40

Life — November 8, 1917 — page 38: what you’re looking at

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Life — November 8, 1917 — page 38: Life, 1917-11-08

What you’re looking at

This page contains **wartime propaganda and advertising** from WWI-era England. **"The Waacs" article**: Celebrates the Women's Auxiliary Army Corps, newly established to free men for combat by performing support work (clerical, agricultural, transportation). The text emphasizes their patriotic "sensible" uniforms and discipline, positioning female military service as a patriotic duty. The underlying message suggests women are naturally suited to this subordinate role while praising their sacrifice. **"About Women" section**: Contains patriotic poetry celebrating female loyalty and self-sacrifice during wartime, presented as inherent female virtues. **"Are You Driven to Cover?" advertisement**: A humorous rebuke to male readers who failed to subscribe to *Vanity Fair*, using their girlfriends' embarrassment as motivational guilt. It jokingly positions the magazine as essential to romantic success—a clever guilt-based marketing pitch targeting soldiers. The **cigarette advertisement** (Tareyton) is standard period marketing. Overall, the page blends wartime morale-boosting with commercial messaging typical of American magazines addressing WWI audiences.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Waacs HE Waaes is the latest development of feminine energy in England; the Women's T Auxiliary Army Corps has been so christened on the model of the Anzacs. heir job is to do anything and everything behind the lines that men can do. just as in the factories and offices, in the fields and stables, on the where they have been doing men’s work at ‘hom They wear a sensible uniform of khaki tunic ind live in barracks under ri inlike the tr [are t mn thousands of men for actual they do not propose to But who knows London Cigarettes come, and then, it is safe to say, it will be as cheerfully and unpretentionsly undertaken aa — these splendid British or French women. ns, ‘buses, cabs and else nd with no more fuss than there. ind trews with high boots and a slouch hat army discipline, just as the men do. Their presence re ¢ Russian “ Legion of Death,’ the need for even that mi HERBERT TAREYTON) ; itt might otecks? Or do.yeu kno . how voter witha Crate Curr . tander your arm? With Vanity Fair your ally, you can abolish that ring No Wen's tand cad oooh. Tisha permanent Peace with Honor, Yerdert Tareyton Herbert Tareyton 1. 4 1b, soe—Sample on request Fatk Tobacco Co., 58 West 45th St.. New York About Women (Lessons of the War) OYALTY, thy name‘is Woman! Are You Driven to Cover ? The female of the species is as ready as the male War's hell hath no terror for a wom- You Promised an in a Red Cross uniform. There's no use digging yourself in, No use san p Beauty is often soul-deep. pets. She has your range. She’s found your d droppii © wonderful son that can so ennoble whizbangs into your trench every fifteen seconds—three sarc mother! two tears, a powder-puff-pat, and repeat. You have to ad She is a woman, therefore she will You didn’t subscribe to VA love; . ; Failed. She is a woman, therefore she will You Failed give. There's no use saying you love her. No use offering her diamond ear- | rings. You've let her go around to two—three—four newsstands, only to Barnard’s Lincoln | reall sold out of the November issue. You've forced her to peep ore re , | at the cover—such an amusing cover—over another worran’s boulder. OHN S$, SARGENT is one of the You've allowed her to be humiliated by a mere man with a copy under wers of the Barnard Lincoln, his arm who asked her if she admired the costumes of the Ballet Realiste. se his approval carries And she didn’t even know whether she ought to blush, or not. Becaus weight. Not as much, though, as if You didn’t subscribe to VANITY FAIR he liked and practiced caricature less, and knew more about Lincoln. But You Can Come Back The statue, it seems, does not pur- . at ; . een SF Re Uicola ike Pesslaent, (out Cheer up, There is still hope. The November issue of Vanity Fair is still port to be Lincoln the President, bu current. With one single little dollar bill, you can spike her guns, break Lincoln of the Douglas debates. So her barrage, capture her artillery, and have hi ing in five minutes. much the less reason to set it up in as London. Cleveland, where the original eesseeseeeseenens Every Issue Contains j One Little Green Dollar stands, is a fit enough place for an IWE STAGE: Reviews | will bring you 5 issues of Vanity effi of Lincoln still in the making. ‘of all that’s, ‘ca— i . s j- Uy ipa eee dN Alddasalio is Lh Os Remove that sand- {| Fair—and even 6 if you mail the London is entitled to a figure of the Sestr i coupon now. bag. Come out of A who's who in the New hts, craics, ind authors completed man—the emancipator, the York dramatic spet-Wighe. DANCING: ”Z 7 on rinses ssssasTTSSTES war-President THE ARTS: Pankey ctismingicnwidant P YOUT fun = rieenese Tearoff the coupon. Subscribe to atperriess il: hothowse sand their In. as otall the new VANITY FAIR, 19 W, b4th St, New York Gs It must be that Mr. Barnard's work has merit, but is it Lincoln? The testi Ing, erature, FASHIONS: THe Law| mony to the contrary is very impres- SUMMON) Ne Wie Cas: sive. Tf Mr. Barnard will wait a hun- fpupicacnot net even ata “Caten te i H dred years he can do any tricks he will ein, but the moet amas smartest women. | } with Lincoln, as Michel Angelo did i | FAIR | : offer gladly. It is under 1¢ order is received in time 1 the November issue free of nad ine Dill ats eign 14) ature, seulptare Photographsand Ite his- OMUTS: tories of the most suc revelations fers and ari 200s Ano morons: with David, and win applause if they are artful tricks. But who sculps Lin- paler pelate dala sti... coln now, while men are still alive who Sits, and ead besten, CONDE NAST, Publisher vente 7 remember him, is bound to attempt a se Ro’ City. and oudoor, heroically eas portrait, and if his work fails as a etctne tad pote likeness it fails as a statue of Lincoln. ue | FRANK CROWNINS! 28cacopy $3ayear I" ul Whe just mari and con\ cont shor ing | is n irre