Life, 1917-11-01 · page 38 of 38
Life — November 1, 1917 — page 38: what you’re looking at
What you’re looking at
The page is a full-page Victrola phonograph advertisement from *Life* magazine (November 1, 1911). It shows the cabinet-style machine and makes extravagant claims: that listening just fifteen minutes daily will "alter and brighten your whole life" by bringing "the world's greatest artists" to refine and uplift the listener. This is classic early advertising hyperbole—using grandiose language to market a consumer product. The Victrola was a relatively new technology, and manufacturers aggressively promoted phonographs as devices that would elevate people's taste and education through recorded music. Prices ranged from $10 to $400, making higher models luxury items.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Victrola XVII,$250 Victrola XVII, electric,$300 Mahogany or Oak JGistening to the Victrola fifteen minutes a day will alter and brighten your whole life because it brings to you the music of the world’s greatest artists to cheer, refine, educate and uplift Victors and Victrolas $10 to $400 Victrola comicbook gem