Life, 1917-11-01 · page 29 of 38
Life — November 1, 1917 — page 29: what you’re looking at
What you’re looking at
This page is a full-page advertisement for the Brunswick phonograph, not satirical content or political commentary. It's a straightforward product pitch disguised in the advertising style of the era. **The Product & Sales Pitch:** The Brunswick claims to be the "final-type phonograph"—a universal machine capable of playing records from *any* manufacturer (Victor, Columbia, Pathe, etc.), when competitors' machines played only their own brand's records. This was a genuine competitive advantage. **Key Marketing Claims:** - Superior tone quality (sound chamber designed like a Stradivarius violin) - Access to Pathe's exclusive catalog, previously unavailable on other machines - Lower price than competitors - Superior sound quality in direct comparisons The advertisement emphasizes the practical benefit: consumers could finally buy their favorite records regardless of make and play them on one machine—a significant convenience innovation for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1gton ritish f the D be. least - the loyd here 000 Mm 0 MnonedooooennD This All-Record Brunswick Is The Final-Iype Phonograph needle may be used, including the Jewel Point, the Sapphire Ball, Steel, etc. Heretofore, the phonograph owner has been compelled to play a single kind of record for each instrument. There are master records of many makes. Each con- cem controls artists whom you wish to hear. Now you may buy any favorite record—whatever make—and play it on your Brunswick. You will hear it at its best. Incomparable Tone The Brunswick combines all the finer phonographs in one. This readjustment had to come, sooner or later. People demanded it. Frankly, The Brunswick is a composite phonograph. In designing it, our experts made a scientific study of all the foremost phonographs of Europe and America, appraising all current improvements. Then they took the best features of the many and by a process of elimination developed The Brunswick and combined in it all the wanted perfections. The Brunswick sound-chamber was designed by experts in acoustics. They decreed that it should be made like a Stradivarius violin, of choicest, most resonant woods. They forbade the use of metal in its construction. Brings New Delights Among the other makes, The © evermake. Thenhear them elsewhere. Brunswick plays Pathe Discs. Note the difference. It does not take a trained ear. Whenever such comparisons as these are made, The Brunswick always wins. Then appraise all the other advan- tages. Last of all, ask about the price Tree Brunswick is equipped to play all records as if on their own machines. Any Heretofore the Pathe collection— the largest in the world—has been barred from many homes. Yet some of the foremost singers and musicians pongesadoccvonneana%NN 10000 perform exclusively for Pathe. People who hear Pathe Discs on The Brunswick are quick to assert that this is the ideal combination, the greatest achievement in the phono- graphic art. Go to any Brunswick dealerandask himto play yourfavorite records—what- and you will be surprised to find that The Brunswick costs somewhat less. Before going to hear The Bruns- wick, you may want to know more about it. If so, write for an illustrated catalog, which will be sent gladly. But really, you should hear it. That is the real test. THE BRUNSWICK-BALKE-COLLENDER COMPANY Chicago San Francisco New York Cincinnati Branch Houses in Principal Cities of the United States, Mexico, France CANADIAN DISTRIBUTORS MUSICAL MERCHANDISE SALES CO., 80 York Street, Toronto DEALERS: Write for our profitable plan with all the details = | TT SE ALL RECORDS comicbooks.com