Life, 1917-10-25 · page 38 of 44
Life — October 25, 1917 — page 38: what you’re looking at
What you’re looking at
This page combines advertisements with promotional content for a novel. The main satirical element is subtle: **"Drowsy" Novel Promotion**: John Ames Mitchell (Life's editor) advertises his romance novel, claiming modern love "overcomes all obstacles" and that "yesterday's fairy tales are to-morrow's realities." The satire appears gentle—promoting a fantasy adventure while acknowledging contemporary skepticism about such tales. **Advertisements**: - **Perrier** ("Champagne of Table Waters"): A French beverage pitched as sophisticated refreshment - **Standard Plumbing Baths**: Emphasizes modern bathroom refinements and lower tub design for home comfort - **Liberty Bonds**: A patriotic pitch to purchase war bonds as Christmas gifts for family **Context**: This appears to be WWI-era (Liberty Bonds were sold 1917-1918), so the juxtaposition of escapist romance fiction with patriotic financial investment reflects wartime American values—mixing entertainment with civic duty. The page is primarily **advertising-driven** rather than presenting explicit political satire, though the Liberty Bonds ad carries patriotic messaging typical of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N iS SENT YOU FROM FRANCE Gossip is bound and tongue-tied when love strums music by the hearthstone. There's love that overcomes all obstacles in the new novel by JOHN AMES MITCHELL Editor of LIFE, Author of ‘‘The Pines of Lory,” “Amos Judd,” etc. The title is DROWSY And love is the touchstone that awakens the hero to his remarkable inherited powers. His adventures would read like a fairy tale in any other age than our own. But modern folk have learned that yesterday’s fairy tales are to-morrow’s realities. At all Bookshops, Net $1.50 STOKES, Publisher “Standard” Pubroke Builth Baths have won the approval of home-owners who appreciate bathroom refinements. Beautiful—sanitary—enameled all over— massive. As spacious as ordinary tubs, yet 5% inches lower. “Standard” Plumbing, Fixtures for the Home.” GREE $012 Every ohere || Write for free copy of Standard Sanitary Mf.Co., Dept. 34, Pittsburgh See “Standard” Fixtures at Showrooms in Principal Cities DAD'S BEST IDEA BUYING LIBERTY BONDS NOW AND GIVING THEM TO THE FAMILY FOR CHRISTMAS comichooks Egmiy