Life — October 25, 1917 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement** for the Lexington Motor Company's automobile, not political satire. The ad appears in *Life* magazine and showcases a car with the tagline "A striking new body design in perfect harmony and keeping with the smart things of life." The illustration uses whimsical artistic framing—showing the car emerging from a countryside scene with a house, trees, and rural figures (hunters or farmers with dogs)—to suggest the vehicle suits modern life while maintaining connection to traditional values. The copy emphasizes the car is "Built by the best, of the best, for the best" and "Thoroughly modern, modestly priced" at $1585 f.o.b. factory. This is straightforward product marketing rather than political commentary or satire.