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Life, 1917-10-18 · page 5 of 40

Life — October 18, 1917 — page 5: what you’re looking at

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Life — October 18, 1917 — page 5: Life, 1917-10-18

What you’re looking at

This page is primarily **advertisements** with limited satirical content. The main political element appears in "The Only Reduction" essay (top left), which critiques Herbert Hoover's "food control" policies during what seems to be WWI rationing. The author argues Hoover's measures don't actually lower prices for consumers—only the ultimate buyer benefits. This satirizes government food management as ineffective price control. The rest of the page consists of commercial ads: W.L. Douglas shoes (prominent center-right), Boston Garter socks (left), and others. The Douglas shoe advertisement includes a factory image dated July 6, 1876, and emphasizes quality and fair pricing. The "How to Cure Worry" and "You Can't Feel Them" sections offer lifestyle advice rather than satire. A small "Hog Train" cartoon appears at bottom right—apparently humorous but lacking clear political meaning in this context.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Only Reduction pals “food control” all very nice It doesn’t mean to lower prices! With all the hooving Hoover's done, He hasn't ever lowered one; Nor made one purchaser of food See any cause for gratitude. If “food control” reduces not The price of food, its use is what? Perhaps it will (observe the huthor!) Reduce the ultimate consumer. R. D, Lucas. How to Cure Worry NE of the best remedies for the Worry Habit is to keep the things that worry you just as vividly in your mind as it is possible, especially at night. You will feel so refreshed and rejuvenated in the morning if you lie awake all night and worry over the things that had troubled you during the day! Many men lose a lot of real hearty enjoyment by going to sleep as soon as they retire—not your way! They waste much time which could be prop- erly utilized in thinking over their misfortunes. If you happen to have an acute case of domestic trouble, which has so near- ly driven you to distraction that you don’t know which way to turn, just make it your business, after retiring at But by a sense of security you know they are “there”— because NEVERBIND Boston Garter holds the sock snugly without binding. And you know it by the neat and trim appearance of your ankles. For assured comfort, security and long wear, try the “Neverbind Boston.” At stores everywhere—25e and 50¢ GEORGE FROST CO., MAKERS, BOSTON sd Shoes” started output was 48 mployees con- Ttituted hie whole working force. CAUTION — Be sure the price stamped on the bottom has not been erased or raised. FACTORY SHOWING 30 X 60 ROOM IN WHICH W. L. DOUCG- LAS BECAN MANUFACTURING, JULY 6, 1876. "C THE SHOE THAT HOLDS ITS SHAPE" | s3 $350 $4. $4.50 $5 56 $7 &§8 You Can Save Money by Wearing age W. L. Douglas Shoes. The Best 24 Known Shoes in the World. & y}\\\ W: L. Douglas name and the retail price | is stamped on the bottom of every pair of shoes at the factory. The value is guar- anteed and the wearer protected against high prices for inferior shoes. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. They are always worth the price paid for them. | The quality of W. L.Douglas product | J is guaranteed by morethan 40 years ¥/ BOYS SHOES experience in making fine shoes. The Best iatbeWortd $3 $2.50 $2 smart styles are theleaders in the fashion centresof America. They are made ina well-equipped factory at Brockton, Mass., by! the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes forthe price that money canbuy. BEWARE OF FRAUD. None genuine wutess L. Douglas name and the retail price ts Rampotontne bottom, TAKE NO SUBSTITUTE For sale by over 9000 shoe dealers and 105 W. L. Douglas stores in the large cities. If not convenient to call at W. L. Douglas store, ask your local dealer for W. L. Douglas shoes. If he cannot supply you, take no other make. Write for booklet, showing how to order shoes by mail, postage free. obreeident L. AS SHOE CO, M7 Spark st Brockton, Mass, night, to take up the whole matter and live over in detail the circumstances which led up to the present. situa- tion, The Worry Habit keeps one young. It lubricates the mind: it gives it a certain buoyancy, resiliency. This not only adds greatly to one’s appearance, but also to one’s efficiency, and helps one wonderfully in getting a position, in getting on in the world. We ought to regard books as we do sweetmeats, not wholly to aim at the pleasantest, but chiefly ,to respect the wholesomest ; not forbidding either but approving the latter most.—Plutarchh