Life — October 18, 1917 — page 5: what you’re looking at

What you’re looking at

This page is primarily **advertisements** with limited satirical content. The main political element appears in "The Only Reduction" essay (top left), which critiques Herbert Hoover's "food control" policies during what seems to be WWI rationing. The author argues Hoover's measures don't actually lower prices for consumers—only the ultimate buyer benefits. This satirizes government food management as ineffective price control. The rest of the page consists of commercial ads: W.L. Douglas shoes (prominent center-right), Boston Garter socks (left), and others. The Douglas shoe advertisement includes a factory image dated July 6, 1876, and emphasizes quality and fair pricing. The "How to Cure Worry" and "You Can't Feel Them" sections offer lifestyle advice rather than satire. A small "Hog Train" cartoon appears at bottom right—apparently humorous but lacking clear political meaning in this context.