Life, 1917-10-18 · page 36 of 40
Life — October 18, 1917 — page 36: what you’re looking at
What you’re looking at
This page contains **primarily advertisements**, not political satire. **Left side:** A Lucky Strike cigarette ad using a repetitive rhetorical device—"You don't like raw peanuts / You like them roasted"—to argue that toasted cigarettes are superior. The "real Burley cigarette" claim suggests competition with other brands (likely Camel, which also advertised "toasted" tobacco). **Center:** A Havone cigarette case advertisement targeting military men ("before he joins his Regiment"), emphasizing luxury goods (sterling silver, 14K gold) at $5—a significant price for the era. **Right side:** A book review section discussing recent publications, including works about Jean Jaurès (French socialist politician assassinated 1914) and Christopher Morley's *Parnassus on Wheels*. **Bottom right:** A small illustration labeled "The Bar Sinister" (unclear context without fuller image). The page reflects early 20th-century consumer culture and wartime concerns (military references suggest WWI era).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You dont like raw peanuts You like them roasted y, th Have you | smoked the famous \toasted., The real Burley cigarette / It's toasted — Cigarette Case for him. The Havone keeps his cigarettes clean and straight—each in a separate compartment—and adds immeasurably to the grace of “passing the smokes.” The Havone is filled as easily and quickly as the ordinary case. Havone Cigarette Cases are made in hea Silver-plate, in Solid Sterling and 14K Gold. The silver-plated cases at $5 are especially popular, If_your dealer hasn't stocked up on the HAVONE, send us $5 and we will mail you one direct—either plain finished, or with monogram spot, or one of the all-over patterns. At any rate send us your name on a post-card for one of our illustrated catalogues. If he is too busy before he joins his Regi- ment to get one for himself—you get a Havone HAVONE CORPORATION 21-23 Maiden Lane New York Look for the Havone mark swamped inside the cae The Latest Books (Continued from page 636) and excited by his murder, And Amer- icans, for the most part—so wide was the Atlantic in those days—asked them selves who he was and why so great a to-do was made about him, In “Jean Jaurés" (Huebsch, $1.00) Margaret Pease has anticipated the formal biog- raphers with an explanatory sketch of his life, thought and work: a timely book and a difficult task excellently performed. T may, and it may not, be recalled by his many readers that “ David ( son "—the pseudony:mous author of “ Ad- ventures in Coi in Friendship, and so on—had a sister Harriet. You see, she didn’t share much in the adven- tures. She just stayed at home and looked after David. Well, Christopher Morley so hap * Adventures he Friendly Road,” feeling that the silent sister of n adventurer deserved an ad nother and venture herself, has invented brother and sister similarly sit has sent the sister off on a delightful spree—dedicating the result. to the “Graysons.” “Parnassus on Wheels” (Doubleday, T 5) the story is . s called, and it is the most unforcedly charming whimsy of the season. J.B. Kerfoot. “Dos'r yo h yon knew as much as your children think you do? “No, T wish T knew as much as my children think they do.”"—Honston Post, “ QUT where are the snows of yxes- ter-year?” asked Francois Vil- lon. Probably in the same back-num- ber collection with the man who doesn't subseribe to Lire. | BEVERAGES SOLD ~ i NTOXICaTING | | “TH RAR SINISTER” comicbook