Life, 1917-10-11 · page 5 of 40
Life — October 11, 1917 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page ad for Nujol, a laxative product manufactured by Standard Oil Company (New Jersey). The "Safeguard" headline and accompanying medical claim reflect early 20th-century marketing practices. The ad cites a Royal Society of Surgeons meeting about intestinal poisons from constipation to establish medical credibility. It then promotes Nujol as a gentler alternative to "old, violent methods" of treatment. The visual shows a Nujol bottle with product packaging. This represents routine commercial advertising from Life magazine's era, when laxative ads were commonplace and made explicit medical claims that would later be restricted by the FDA.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Safeguard T a meeting of the Royal Society of Surgeons of Great Britain it was stated that thirty-six separate poisons are generated in the intestines of a constipated person. Is it any wonder that doctors regard constipation as dangerous, and wage constant warfare on its effects? Is it any wonder that doctors have adopted the Nujol treatment for constipation in view of its obvious advantages over the old, violent methods? Nujol helps to remove these poisons mechanically. It guides your upset digestion back into regularity without exhaustion, and gives your system a chance to build up resistance against a recurrence of constipation. Its use is particularly valuable in the cases of men and women whose daily lives do not admit of vigorous exercise. It acts gently and surely in cases where such properties are essential —especially with young mothers and their children. Nujol is carefully standardized; its quality more than conforms to the requirements of the United States and British Pharmacopoeia. At your druggist’s—in pint bottles only. Be sure it bears the Nujol trade-mark in red. Nujol jor constipation STANDARD OIL COMPANY Bayonne (New Jersey) New Jersey Dept. 16 comicbooks.com