Life, 1917-10-11 · page 40 of 40
Life — October 11, 1917 — page 40: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It advertises Chase Plush Motor Car Robes—blankets or lap coverings for automobile passengers, made by L.C. Chase & Co. The illustration depicts two people in an open-air motorcar with a decorative striped robe across their laps. The title "Cozy and Happy" emphasizes consumer comfort. The four text sections below promote product qualities: beauty (distinctive design), comfort (protection like fur), durability (long-lasting woven fabric), and sanitation (resists dust/germs). The phrase "Made by Sanford Mills" indicates manufacturing details. This reflects early 20th-century automotive culture when heated cars were rare, and lap robes were essential accessories for cold-weather driving. **No political commentary is present**—this is straightforward commercial promotion in Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Motor Car obe Made by Sanford «Mills BEAUTIFUL COMFORTABLE DURABLE SANITARY Beauty—Robes of wonderful fast Comfort—Shields Jou like the cost Durability—Chase Plush Robes will Sanitary—Not easily soiled—the cclerings and ginal, unique dev of fur giden Arctic animals by outeur_-man) times oder—ether snooth hair doot not atract or held signs. Mother Noture. woven fabric robes. dust or germs. Clean—a simple Soy "CHASE" to your merchant. L. C. CHASE & CO shaking removes dust. NEW YORK BOSTON CHICAGO Leaders in Manufacturing Since 1847