Life, 1917-10-11 · page 2 of 40
Life — October 11, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** for Omar brand, not political satire. The visual wordplay depicts letters spelling "OMAR" as anthropomorphized objects or characters floating above a small figure, illustrating the advertising tagline "Aroma makes a cigarette." The ad emphasizes Omar's "aroma" through repetition—the headline, body copy, and tagline all stress this quality. The product is marketed as a "perfect Turkish blend" featuring "rich Turkish and ripe accentuating leaves." The phrase "Smoke Omar for Aroma" is the central sales message. There is **no political cartoon or satire** on this page—it's straightforward commercial advertising typical of early-to-mid 20th-century magazine promotions, when cigarettes were openly advertised in mainstream publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T’S illuminating that OMAR aroma—The triumph of rich Turk- ish and ripe accentuat- ing leaves. OMAR’S aroma makes aroma—the perfect Turkish blend. —— "CIGARETTES | comicbooks Seng