Life, 1917-10-04 · page 6 of 44
Life — October 4, 1917 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it is a straightforward advertisement for Weed Anti-Skid Chains, placed in *Life* magazine. The ad features a large display of tires equipped with tire chains, emphasizing their safety benefit on slippery roads. The headline claims these chains "Make All Tires Behave." The text below explains that a car owner submitted this advertisement, motivated by genuine safety concerns for motorists. The American Chain Company (based in Bridgeport, Connecticut, with Canadian operations) positions itself as "Largest Chain Manufacturers in the World." The appeal is practical rather than humorous: tire chains were essential winter equipment when this was published, and the ad promotes them as a safety measure for drivers, passengers, and families.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Weed-miskdChains | Make All Tires Behave | sae HE ABOVE ADVERTISEMENT WAS SUGGESTED BY 4 CAR OWNER who has the best interests of motoring at heart. | Experience taught him that tire chains are the only mechanical device yet invented that is absolutely dependable to make slippery road We want more suggestions for the campaign to insure motoring safety for is of immediate, personal concern to every man who wants to protect himself, his wife, his children—from the driver, always ready to take the gambler’s chance. We want your i Help Us Insure Motoring Safety for Everyone AMERICAN CHAIN COMPANY, Incorporated BRIDGEPORT, CONNECTICUT In Canada: Dominion Chain Company, Ltd., Niagara Falls, Ontario Largest Chain Manufacturers in tl '& CHAIN LINE- ALL TYPES, ALL SIZES, ALL FINISHES—FROM PLUMBBRS' SAFETY CHAIN TO SHIPS* ANCHOR CHAIN ‘one. ‘The campaign which comicbooks any