Life, 1917-09-20 · page 5 of 40
Life — September 20, 1917 — page 5: what you’re looking at
What you’re looking at
# Analysis of Life Magazine Page 449 This page is **primarily advertisements** rather than political satire. The main content includes: 1. **"The Garage Efficient"** - A dialogue mocking an auto mechanic's incompetence. A man bought a used car that immediately breaks down completely. The mechanic offers no legal recourse and suggests the owner take the afternoon off—satirizing poor service and the buyer's helplessness. 2. **Advertisement section** - Multiple product ads (W.L. Douglas shoes, Dunlop golf balls, Prophylactic toothbrushes, Capewell horse nails). 3. **"Those Hard Heads"** - A brief essay about businessmen, discussing whether hard-headed practicality can coexist with compassion. The satire is mild social commentary on consumer frustration and business ethics, typical of *Life* magazine's gentle humor from this era.