Life, 1917-09-13 · page 7 of 44
Life — September 13, 1917 — page 7: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not political satire. The page shows a vintage ad for Tuxedo brand pipe and cigarette tobacco, using the slogan "Your Nose Knows." The cartoon at the top depicts two figures engaged in what appears to be a kiss or close interaction with flowers/plants between them, illustrating the ad's central claim: that fragrance alone determines quality—you cannot be fooled even blindfolded. The ad compares tobacco to a rose, arguing that Tuxedo's "pure fragrance" from Kentucky Burley leaves is so distinctive it's identifiable by smell alone, making deception impossible. The rose imagery emphasizes natural appeal and superiority through scent rather than appearance. This reflects early 20th-century advertising strategy: emphasizing sensory qualities and purity to market tobacco products before health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: 47 »\ Could anyone fool you ona rose —with yout eyes blindfélded ? = Ofcourse NOT / our Noseltnows” By its Peraacs alone does the rose make its universal appeal. { Nor can anyone fool you on tobacco, either, if you rely on your unerring, personal sense of pure fragrance. Tobacco without a definite fragrance is like a rose without perfume— “Your Nose Knows.” Ciiyxedo — The Perfect Tobacco for Pipe and Cigarette is the rose of tobaccos. Its rich, ripe Burley leaves, grown in the Blue Grass region of Old Kentucky are so carefully aged and blended that its pure fragrance is as individual, as appealing as the rose. There is no fragrance like it—“Your Nose Knows.” Try This Test:—Rub a little Tuxedo briskly in the palm of your ‘S amas hand to bring out its full aroma. Then smell it deep— A its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— “‘Your Nose Knows’’ Guaranteed by run | comicbooks.com